AT&T finally announced the price for DirecTV NOW, it’s hotly anticipated streaming service for cord cutters. The “mobile-centric platform” will cost $35 a month and it will be available by the end of November.
In the true spirit of innovation, the price of the new service — which offers on demand and live programming from 100 premium channels — was announced in a Facebook Live interview with The Wall Street Journal on Tuesday.
DirecTV NOW, which was first announced in March, can be viewed on smartphones, tablets, smart TVs, set-top boxes, PCs, and other devices. The service will include channels from networks like A+E Networks, Scripps, Fox and NBCUniversal, according to Variety.
AT&T’s new service will directly compete with live services like Sling TV, which offers 30 premium channels at $20 a month. Like Sling, DirecTV Now will also have add-on options. However, the $35 price might sound steep to folks used to paying between $7 to $15 per month for on-demand streaming services like Netflix, Hulu and HBO NOW.
Is it worth it?
AT&T offers more than three times as many channels as Sling, which could make it worthwhile to Sling customers feeling bored by their current options. The fact that it offers live streaming of TV shows gives it an edge over streaming services like Hulu and Netflix, which air shows and movies with a delay.
DirecTV NOW could also offer mobile TV viewers a big break on their cell phone bills. AT&T will not charge viewers for using data to watch shows on the platform.
AT&T Chief Executive Randall Stephenson said the service’s low pricing is intended to help “drive down prices in the marketplace.”
The news comes just days after the company inked a $85.4 billion deal to buy Time Warner in one of the largest media deals to date. The merger is expected to be carefully scrutinized by federal regulators.
The company has yet to release more information about DirecTV Now, but you can check AT&T’s DirecTV site for updates.