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Updated on Tuesday, September 21, 2021
Facet Wealth provides comprehensive online financial planning, as well as consulting and investment management services, primarily to individual investors. The firm’s team provides advice based on each individual’s goals and unique circumstances. Though the firm has one office in Baltimore, it offers its services nationwide virtually.
The bottom line: Facet Wealth is effectively a robo-advisor with a human touch, as it also provides real-life advisors with whom clients can have regular consultations.
- All advisors have the CFP designation
- Client money is typically invested in ETFs
- Exact fees are not clear ahead of time
|Assets under management (AUM): $807,544,525|
|Minimum investment: No minimum for asset management|
|Individual investor to advisor ratio: 49:1|
|Fee structure: Fixed fees|
|Headquarters: 100 International Drive, 23rd Floor|
Baltimore, MD 21202
All information included in this profile is accurate as of September 8, 2021. For more information, please consult Facet Wealth’s website.
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Overview of Facet Wealth
Facet Wealth was established in 2016 as a robo-advisor that also offers a human touch. The company has three co-founders: Brent Weiss, who currently serves as the company’s chief evangelist, responsible for guiding the firm’s vision and ensuring consistent brand messaging; Patrick McKenna, who serves as executive chairman; and Anders Jones, who is the CEO. Jones and McKenna each own more than 10% of the firm, and the global equity firm Warburg Pincus owns over 25% through two investment funds.
Facet Wealth currently employs approximately 200 people, and close to 80 of them perform investment advisory functions. The firm has one office located in Baltimore, but its advisors provide services virtually to clients across the country.
Facet Wealth’s pros
- Flat fees could prove advantageous for some clients: Flat fees mean that clients don’t have to pay more just because they invest more money. Rather, the fee is determined by scope of work and is straightforward and predictable once it’s established, as long as management needs don’t change significantly.
- Dedicated CFPs on staff: Even though the firm provides its services online, each client is assigned a personal certified financial planner (CFP) with whom they can build an ongoing relationship.
- Individually tailored portfolios: Facet Wealth doesn’t use model portfolios. Rather, the firm bases its recommendations on factors unique to each client including their goals, objectives and risk tolerance.
- Awarded performance: In 2020, Facet Wealth was named “Best Online Financial Planning Service” by NerdWallet. Investment News named CEO Anders Jones to its “40 Under 40” List in 2019.
Facet Wealth’s cons
- Potential conflicts of interest related to purchase or sale of securities: The firm’s representatives may buy or sell assets that are also recommended to clients. This may present a conflict of interest due to the chance that the advisor who owns certain securities could benefit by recommending that a client buy or sell them.
- No in-person interaction: Facet Wealth only provides services via videoconference rather than in person, which may make it unsuitable for those who want in-person interaction.
- Difficult to estimate costs due to fee range: Because the firm’s fees depend on the scope and level of the services provided, it can be difficult to know how much you may have to pay before you speak to an advisor. In addition, if your portfolio is small and your needs are complex, then an account for which the fees are based on your amount of assets under the advisor’s management, rather than a fixed fee, may be more beneficial.
What types of clients does Facet Wealth serve?
The vast majority of Facet Wealth’s clients are individuals who do not have a high net worth, which the SEC defines as having at least $750,000 under an advisor’s management or a net worth believed to be at least $1.5 million. The firm does also serve a small number of high net worth individuals. Although its current client base does not include them, Facet Wealth notes in its brochure that it is also capable of working with pension and profit-sharing plans, business entities and charitable organizations.
There is no minimum account size required to work with Facet Wealth.
Services offered by Facet Wealth
Facet Wealth primarily provides online financial planning services and portfolio management for individuals. The firm typically doesn’t offer clients investment management services on a standalone basis but rather provides them as part of its overall financial planning and consulting services.
The following is a comprehensive list of the Facet Wealth’s offerings:
- Investment advisory services and portfolio management
- Financial planning
- Financial goal setting
- Portfolio design and asset allocation
- Risk tolerance and capacity analysis
- Investment management
- Employee benefits planning
- Employer stock plan analysis
- Retirement planning
- Estate planning and beneficiary
- Education planning
- Small business planning
- Small business retirement plans
- Income tax planning
- Trust planning
- Cash flow and expense planning
- Debt management and planning
- Insurance/risk management planning
IRA and 401(k) rollovers
How Facet Wealth invests your money
Facet Wealth stresses that all of its investment recommendations are based on the individual needs of each client. The firm has four primary asset allocation programs, which are based on a client’s risk tolerance level:
- Moderately Aggressive
Client money is typically invested in exchange-traded funds (ETFs), though the firm may also manage other assets such as mutual funds, stocks and bonds. Facet Wealth recommends both short-term purchases (those held less than a year) and long-term purchases (those held for a year or more).
All services are provided on a discretionary basis in line with the client’s objectives, meaning the firm makes day-to-day decisions about buying and selling securities. The client can, however, indicate if there are securities they don’t want to invest in for whatever reason.
Fees Facet Wealth charges for its services
Unlike many firms that base fees on a client’s assets under management, Facet Wealth charges a flat fee for its services. Fees can range from $1,200 to $15,000 annually. Known as “subscription pricing,” the rate is determined by the level and scope of services provided and doesn’t necessarily increase as a client’s account grows, as it would with fees based on a percentage of AUM. The average fixed fee for a financial advisor ranges from $1,500 to $7,500, which puts Facet Wealth in that ballpark, although on the higher side at the top of the range.
In some cases, Facet Wealth may recommend a third party as the custodian for investment management assets (for example, Charles Schwab, Fidelity or TD Ameritrade), in which case clients may have to pay additional fees.
Facet Wealth’s disciplinary disclosures
Facet Wealth has no disciplinary disclosures on its record. This includes any civil, regulatory or criminal actions against the firm, its advisors or its affiliates over the past 10 years. For reference, registered investment advisors must file Form ADV paperwork with the Securities and Exchange Commission (SEC). One section of Form ADV asks for disclosure information, meaning firms must report any type of disciplinary history.
For more information and to view Facet Wealth’s Form ADV filings, visit the firm’s IAPD page.
Facet Wealth’s onboarding process
- Schedule a free call: The onboarding process with Facet Wealth starts with a free obligation-free introductory call, which can be scheduled online. You can also call 1-888-339-5536 to immediately speak to a representative.
- Receive a customized package: The representative will listen to your needs, wants and objectives and then create a customized package that may work best for you.
- Get assigned a dedicated planner: Clients who choose to go forward are assigned a dedicated planner, and they can meet with them virtually as often as they’d like and communicate with them via email, text and phone. Most clients meet with their planner more frequently the first year and then two to three times per year thereafter.
- Receive regular reports and check-ins: Clients also are provided a quarterly report regarding the status of their account. They will also be contacted by the firm at least annually to check in and see if their financial status or objectives have changed.
Where Facet Wealth is located
Facet Wealth has one physical office in Baltimore, but it meets with clients virtually, not in person.
Is Facet Wealth right for you?
If you’re looking for online financial planning and investment management services with more of a personal touch than a typical robo-advisor, Facet Wealth is worth considering. While the firm is headquartered in Baltimore, it provides services nationwide, virtually. Unlike robo-advisors, Facet Wealth offers personal attention via dedicated CFPs who provide advice based on your individual goals and objectives.
You don’t need to have a ton of money to invest with Facet Wealth either, as the firm doesn’t require a minimum account balance. It charges clients a flat fee based on the scope of work required, which may be a good deal for people with larger amounts of money to invest but uncomplicated planning needs. On the flip side, those with complicated planning needs may find better value elsewhere depending on the size of their account.
Some may also miss the ability to meet in-person with their advisor. But for those looking for flexibility and convenience along with a personal touch, Facet Wealth could provide a good middle ground between a robo-advisor and a traditional advisor.
As always, before making an important decision for your financial life, make sure to take the time to research multiple options to ensure you find the right advisor for you.
The “Find a Financial Advisor” links contained in this article will direct you to webpages devoted to MagnifyMoney Advisor (“MMA”). After completing a brief questionnaire, you will be matched with certain financial advisers who participate in MMA’s referral program, which may or may not include the investment advisers discussed.