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Updated on Wednesday, April 10, 2019
Wealthsimple may not be the largest robo-advisor in the U.S. — though it is the largest in Canada and made the leap south of the border in 2017 — but it should be counted among the best. It’s especially valuable for newer investors, even though its fees are higher than some rivals’. For that higher fee, clients receive a portfolio review from an actual human and an all-inclusive package without additional fees, which may cost extra at other robo-advisors. Clients also have access to socially responsible portfolios and at least one other unusual perk. Altogether, Wealthsimple is the complete package for beginners to not-so-beginners.
Who should consider Wealthsimple
Wealthsimple is a great choice for investors who are looking for a few more perks from their robo-advisor and who don’t mind paying a bit more for that privilege. It’s also a solid choice for those looking to get into socially engaged investing or halal investing and those who need basic access to financial planners. In these respects, it’s a good choice for beginners who need more guidance. Finally, for those with larger accounts, Wealthsimple provides expanded access to planners as well as special airport lounge access.
Wealthsimple fees and features
|Amount minimum to open account|
|Account fees (annual, transfer, inactivity)|
|Mobile app||iOS, Android|
|Customer support||Phone, Email|
Strengths of Wealthsimple
- Free portfolio review: Wealthsimple offers a free portfolio review as a way to get its foot in the door, much like FutureAdvisor does. With Wealthsimple, you provide your personal details, upload your financial statements and make an appointment with one of the company’s financial planners. The review includes an assessment not only of your investments but also of your debts and how much you’re paying for the funds or investments you currently have. It also includes plans to minimize your taxes and sets up your financial goals — so you know where you’re going. The entire process is led by a Wealthsimple financial planner, who has a fiduciary duty to act in your best interest. Even if you don’t opt for Wealthsimple, it’s a free review of your whole financial life by a professional, so it’s hard to go wrong there.
- Expanded access to financial planners: While everyone at Wealthsimple has some access to financial planners, those enrolled in Wealthsimple Black (for accounts of more than $100,000) receive more access. This includes a formalized financial plan, which features a strategy for generating retirement income and a goals-based investing plan for retirement or for those big purchases in life. This access is one of the larger perks of the service and should be a draw for those who need this kind of planning and advice.
- No extra fees and access to some unusual perks: Even if Wealthsimple does charge one of the higher account management fees, it doesn’t nickel-and-dime you on other fees like many other robo-advisors do. A transfer-out fee that might run you $75 at a rival is free here. And tax loss harvesting and portfolio rebalancing are included as a standard part of the management fee.Wealthsimple also allows you to purchase fractional shares, which is a nice bonus for beginning investors who may not have enough money to buy a full share of a fund with a high price tag. That ability allows you to purchase the full range of funds recommended for you and fully diversify even smaller cash deposits immediately — getting you in the game more quickly.Finally, the most unusual perk offered by Wealthsimple has nothing to do with investing. If you have more than $100,000 with the robo-advisor, you’ll become part of Wealthsimple Black, the firm’s upgraded service that offers access to more than 1,000 airline lounges in over 400 cities. If you’re a frequent traveler, that’s a nice perk.
- Socially engaged investing: Looking to build a portfolio filled with socially responsible companies? Wealthsimple can help you do that, investing in six exchange-traded funds (ETFs) that support major socially engaged themes, such as low carbon, gender diversity and affordable housing. The company builds three types of portfolios using these investments depending on your risk tolerance: conservative, balanced and growth.Wealthsimple also offers Shariah-compliant halal investing, which is in accord with Islamic law. All investments avoid profiting from gambling, tobacco, arms or other industries that violate Islamic law. The diversified portfolio consists of 50 Stocks that have been vetted by a third-party committee of Shariah scholars. Because the portfolio is all Stocks, it’s riskier than more balanced portfolios that include Bonds (which are forbidden under the investment mandate).
Drawbacks of Wealthsimple
- Account management fee: The account management fee — clocking in at 0.5% (less than $100K deposited) for basic accounts — is probably the biggest drawback at Wealthsimple. Basic accounts at other major rivals are around 0.25%. But it’s not always an apples-to-apples comparison, as Wealthsimple clients have some access to financial planners as well as the other free services above. And Wealthsimple manages the first $5,000 for a year for free, so that helps newer investors get started with their nest egg.Clients who deposit more than $100,000 will automatically join Wealthsimple Black, reducing their management fee to 0.4% and gaining more extensive access to a financial planner. Still, this reduced fee remains above those of rivals offering access to financial planners, including Schwab Intelligent Advisory (at 0.28% and a minimum of just $25,000) and Vanguard Personal Advisor Services (0.30% and a $50,000 minimum). These options beat Wealthsimple on the minimum for the higher tier of service too.
- Customer support: Wealthsimple provides adequate customer service, and you can call in to have your account or investing questions answered by a professional. But the hours feel somewhat limited: Monday through Thursday from 9 a.m. to 8 p.m. EST and Friday from 9 a.m. to 5:30 p.m. EST. You also can drop Wealthsimple a line via email, but don’t expect an online chat or off-hour responses.
Is Wealthsimple safe?
Wealthsimple manages more than $2 billion in client assets, so it’s a trusted name in the industry. Client assets — which technically are held by the company’s broker, Apex Clearing, and not Wealthsimple itself — are safeguarded by the Securities Investor Protection Corporation (SIPC). This ensures that in the event of a bankruptcy, customers’ assets are insured to at least $500,000 (including $250,000 in cash only). That doesn’t protect you against the market falling or other risks of investing, but it should give you peace of mind about Wealthsimple.
Wealthsimple should be an attractive candidate for any new investor looking to understand how to build a portfolio. The firm provides access to its financial planners for all investors, though clients in the higher service tier will receive more extensive time with them. The free portfolio review also is a solid service for beginning investors, and those looking to build a socially engaged portfolio should consider Wealthsimple.
Beginning investors who are focused primarily on fees (and need less access to education and advice) might consider shifting to Wealthfront or Betterment. Those who need more advice and can bring more than a little coin to their accounts also might want to consider Vanguard Personal Advisor Services or Schwab Intelligent Advisory. But Wealthsimple will be a solid fit for most.