Amazon Drops Prices at Whole Foods — Here’s What Shoppers Can Expect

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Updated on Monday, August 28, 2017

Source: Whole Foods Market

Amazon made good on its promises to lower prices at Whole Foods on Monday, the same day the company completed its $13.7 billion acquisition of the grocery chain.

Prices on items at the organic grocery chain were down by as much as 43 percent on Monday, as reported by Bloomberg Business. At some Whole Foods locations in Manhattan, prices fell on popular items like organic avocados (reduced  from $2.79 to $1.99)and organic Fuji apples (reduced from $3.49 per pound to $1.99 per pound).

Here are the 4 biggest changes coming to Amazon-owned Whole Foods:

1. Price drops on 10 popular items

Amazon said Whole Foods shoppers could expect lower prices on 10 specific items beginning Aug. 28. :

  1. Whole Trade bananas
  2. Organic avocados
  3. Organic large brown eggs
  4. Organic responsibly-farmed salmon and tilapia
  5. Organic baby kale and baby lettuce
  6. Animal-welfare-rated 85 percent lean ground beef
  7. Creamy and crunchy almond butter
  8. Organic Gala and Fuji apples
  9. Organic rotisserie chicken
  10. 365 Everyday Value organic butter

The discounts on those items and a number of other food staples are marked with an orange label, pictured below.


2. Amazon Prime members will get perks for shopping at Whole Foods

Amazon says its customers can expect to see additional perks when shopping at Whole Foods moving forward. The company gave an overview of what customers can expect.

Amazon will use its Prime membership as a new Whole Foods rewards program, and Prime members will soon receive “special savings and other in-store benefits” for their loyalty, according to Amazon’s press release. However, the company has yet to release more specific details clarifying how the new program will work.

The addition of a rewards program could make shopping at Whole Foods doubly beneficial for Amazon Prime members and may attract more Whole Foods customers to sign up for a $99 annual Prime membership.

Prime members already get free two-day shipping or same-day delivery on select items, two-hour delivery or scheduled delivery on more than 10,000 items via Prime Now, music streaming, video streaming, unlimited photo storage, and a host of other perks through the membership program.

Some customers, like Preston Michael Cole, are wondering whether they’ll receive rewards for using Amazon credit cards at Whole Foods locations.

3. You can now purchase Whole Foods private label products via Amazon

If you get Whole Foods private label products delivered, you can now ditch Instacart for one of Amazon’s services. Customers who order groceries online will find Whole Foods labels offered through, AmazonFresh, Prime Pantry and Prime Now. Whole Foods private labels include 365 Everyday Value, Whole Foods Market, Whole Paws, and Whole Catch brands.

For Prime members, that means the ability to use free two-hour, same-day, or two-day shipping on 365 Everyday Value products and schedule deliveries of Whole Foods branded products through Amazon’s grocery delivery service AmazonFresh.

4. You can pick up Amazon orders at lockers located in some Whole Foods Markets

Amazon customers will soon be able to order products from and pick them up during their evening grocery run. The retailer says it will soon add Amazon lockers to some of the Whole Foods 400+ locations across the U.S. Customers will also be able to return items at locations with Amazon lockers.

Customers took to social media to share their excitement about Amazon’s presence in Whole Foods stores.

Some poked fun at new additions to Whole Foods inventory, like Amazon’s Echo and Echo Dot, now available for sale at Whole Foods locations. Whole Foods previously didn’t have a section devoted to electronics.

Twitter user Elvin, the Esquire commended Amazon for making healthy foods more accessible for all.


3 ways any shopper can save at Whole Foods

You don’t need to be an Amazon customer to save money shopping at Whole Foods. Try using any of these 17 strategies to save on your grocery store run. Get a head start with these three simple ways to save on your next trip to Whole Foods.

Sign up for the Whole Foods newsletter

A simple way to save money at Whole Foods: Sign up to get the retailer’s free newsletter delivered to your inbox each week. Sign up here to get coupons, recipes and shopping tips from Whole Foods via email.

Ask for samples to try before you buy

Whole Foods has a lenient free-trial policy. You can try just about anything — packaged items included — before you buy. Try something first, so you don’t waste money on something you won’t enjoy. Plus, avoid wasting additional time and resources it’d take to make a return.

Look out for food holiday sales in 2017

This year, Whole Foods will celebrate a different food holiday each month. The retailer celebrates one day each month with an in-store offer.

For example, on National Pi Day on March 14, Whole Foods celebrated with a $3.14 discount on any large pie from the bakery or any large take-and-bake pizza.

Find out about upcoming food holidays through the Whole Foods email newsletter. The sales are also promoted in stores during the week leading up to the promotion.

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