Trajan Wealth Review - MagnifyMoney
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Trajan Wealth Review

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Trajan Wealth, LLC provides investment management, retirement planning and estate planning services, and its team of nearly 20 investment advisors works mostly with individuals. Headquartered in Scottsdale, Ariz., Trajan Wealth has seven additional offices, primarily located in the Southwest.

The bottom line: Trajan Wealth is a financial advisory firm based in the Southwest that primarily serves individual investors.

  • No minimum investment required
  • Wide range of retirement, estate and investment management services offered
  • Potential conflicts of interest with affiliated companies

All information included in this profile is accurate as of October 28, 2021. For more information, please consult Trajan Wealth’s website.

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Overview of Trajan Wealth

Trajan Wealth, an independent financial advisory firm, was founded in 2010 by Jeff Junior, the firm’s sole owner and current CEO. A former Marine, Junior holds a Series 65 license and life and health insurance licenses.

The firm was originally named Valley Financial Wealth Management, but in 2011 changed its name to Trajan Wealth. The firm currently has seven offices across the Southwest — in Arizona, Oklahoma, Texas and Utah — and plans to expand over time, including an upcoming Georgia office opening in 2022. Of its over 50 employees, nearly 20 serve in investment advisory and research roles. That same number are also representatives of investment advisers and insurance agents.

Trajan Wealth’s pros

  • No asset minimum: Trajan Wealth has no minimum investment level that clients must meet in order to work with the firm. Thus, investors of any size can become Trajan Wealth clients — this is unlike many other firms that have account minimums, often in the six figures.
  • Range of estate planning services offered: For those looking for assistance with estate planning, Trajan Wealth provides a number of services in this area. Specifically, the firm can offer guidance on living trusts and wills, estate taxes, asset protection, gun trusts, charitable giving, succession and more.
  • Clean disciplinary record: The firm discloses no legal or disciplinary issues. See more on this in the disciplinary disclosure section below.

Trajan Wealth’s cons

  • Potential conflict of interest related to proprietary ETF: Trajan Wealth owns Trajan Wealth™ ETF and may recommend its own exchange-traded fund (ETF) to clients. This presents a potential conflict of interest: Fees may be higher than those charged by other investment advisors, creating a financial incentive to recommend the firm’s ETF.
  • Potential conflicts of interest related to products, outside affiliations: The firm’s advisors may also act as insurance agents, and as such could be incentivized to sell insurance products on which they would earn a commission. In addition, firm owner Jeff Junior also owns a tax company and an estate company — both of which can present potential conflicts of interest, as Trajan Wealth has a financial incentive to recommend services from these affiliated companies. However, the firm has adopted a code of ethics to mitigate these conflicts and also acknowledges clients can use other companies for these services.
  • Wealth management fees are high for those who invest less: The firm’s fees for those with assets under $5 million exceed the industry average, which ranges from 0.84% to 1.18%, per a 2021 Advisory HQ study. For those who invest $500,000 or less, the firm’s fee schedule indicates they’ll pay a fee of 2.00%.

What types of clients does Trajan Wealth serve?

Trajan Wealth serves individuals and high net worth individuals, the latter of which the U.S. Securities and Exchange Commission (SEC) defines as someone with at least $750,000 in assets under management or a net worth of at least $1.5 million. The vast majority of Trajan Wealth’s clients are non-high net worth individuals.

While Trajan Wealth’s current client base only consists of individual investors, it notes that it is able to offer services to pension and profit-sharing plans (including plan participants), trusts, estates, 401(k) sponsor plans, IRAs, charitable organizations and businesses.

Services are offered to a wide range of clients, as Trajan Wealth doesn’t have an account minimum.

Services offered by Trajan Wealth

Trajan Wealth offers a variety of services, such as wealth management, estate planning and retirement planning, including income planning and setting up 401(k) plans for client small businesses. One service not often found at many firms is Trajan Wealth’s gun trust offerings, which are intended to simplify the process of transferring your firearms when you pass away.

Here is a full list of the services the firm provides:

  • Wealth management
    • Portfolio management
    • Tax planning
    • Life insurance
    • High-yield savings
    • Personal financial planning
  • Estate planning
    • Living trusts
    • Estate tax planning
    • Asset protection planning
    • Gun trusts
    • Retirement account trusts
    • Charitable deduction planning
    • Private foundation formation
    • LLC formation
    • Business succession planning
  • Retirement planning
    • Income planning
    • Annuities
    • Small business retirement plans

How Trajan Wealth invests your money

Trajan Wealth’s investment philosophy includes supporting diversified portfolios that focus on capital preservation, growth and low-cost (or no cost) investment options. Client information guides the creation of customized portfolios, including particulars such as risk tolerance, financial goals and investment objectives, time horizon and more.

The firm does not use investments that charge 12b-1 fees, which are typically associated with mutual funds. For the most part, Trajan Wealth builds portfolios using common stocks and ETFs, though they also may include the following:

  • Cash
  • Mutual funds
  • Bonds
  • Annuities

Trajan Wealth also may recommend the ETF that it owns (Trajan Wealth™ ETF), which may present a conflict of interest, as noted above.

Advisory services are generally provided on a discretionary basis, meaning clients aren’t consulted prior to assets being bought or sold for their portfolio.

Fees Trajan Wealth charges for its services

Trajan Wealth charges clients an annual fee (collected quarterly or monthly) that’s based on a percentage of their assets under management. Rates are higher for those with less money to invest, starting at 2.00% for clients with portfolios of $5,000 to $500,000. (To note: Even though the table starts at $5,000, as stated above, Trajan Wealth does not have a minimum for assets under management).

As client assets increase, their rate decreases, in a tiered system depicted in the table below. Clients with $5 million or more can negotiate their fee.

Trajan Wealth Annual Advisory Fee Schedule
Assets under management Annual advisory fee
$5,000 to $500,000 2.00%
$500,001 to $1,000,000 1.80%
$1,000,001 to $2,000,000 1.60%
$2,000,001 to $5,000,000 1.30%
Over $5,000,000 Negotiable

In addition to the advisory fees outlined in the table above, clients are also subject to fees charged by brokers or custodians, transaction fees, account maintenance fees and fees associated with mutual funds and ETFs. Clients who invest in the Trajan Wealth™ ETF will owe the fund’s management fees in addition to Trajan Wealth’s portfolio management fees.

Trajan Wealth disciplinary disclosures

Trajan Wealth has no disciplinary actions to disclose, meaning its record is clean. The SEC requires registered investment advisors to disclose legal or disciplinary actions on their filed paperwork, namely the Form ADV and firm brochure, that have occurred in the last 10 years. This includes any actions against the company itself, an employee or an affiliate.

For additional information and to view the firm’s Form ADV and brochure, visit Trajan Wealth’s Investment Adviser Public Disclosure (IAPD) page.

Trajan Wealth onboarding process

  1. Contact the firm: Get started with Trajan Wealth by filling out its contact form, emailing the firm at or calling the 800 number or one of the local offices.
  2. Make a plan: Advisors work with clients to determine an investment policy statement that captures their financial objectives, risk tolerance, time horizon and other particulars. Keep in mind that as a client, you can change your investment policy statement — you won’t be locked into your initial financial objectives or goals.
  3. Communicate: Trajan Wealth notes that it will provide account statements to clients no less than quarterly, and encourages clients to contact the firm with any questions or concerns throughout the financial advisor relationship.
  4. Stay educated: Clients and potential clients can stay up to date with the Trajan Wealth blog, as well as firm-produced videos and podcasts.

Where Trajan Wealth is located

Trajan Wealth has offices in the following locations:

  • Scottsdale, Ariz. (headquarters)
  • Gilbert, Ariz.
  • Goodyear, Ariz.
  • Peoria, Ariz.
  • Tucson, Ariz.
  • Edmond, Okla.
  • Draper, Utah
  • Frisco, Texas

Is Trajan Wealth right for you?

For investors in the Southwest, Trajan Wealth offers a slew of services and one-on-one support, with no asset minimum. However, you’ll likely pay more in advisory fees at Trajan Wealth than for robo-advisors or other firms offering similar ETF-heavy portfolios, as the firm’s rates are on the higher end compared to industry averages. Investors may also need to be wary of Trajan Wealth’s conflicts of interest related to insurance products and its affiliations with other companies.

Before choosing a firm to work with, take the time to research at least a few to help ensure you find the right advisor for you and your financial needs.

The “Find a Financial Advisor” links contained in this article will direct you to webpages devoted to MagnifyMoney Advisor (“MMA”). After completing a brief questionnaire, you will be matched with certain financial advisers who participate in MMA’s referral program, which may or may not include the investment advisers discussed.