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E-Trade Review 2019

Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It has not been previewed, commissioned or otherwise endorsed by any of our network partners.

E-Trade is a giant in the investing industry, and has plenty of products to offer. Whether you’re new to the investing world or make trades often, E-Trade offers a comprehensive lineup of trading platforms and user-friendly apps, plus a wide selection of educational resources.

However, there are still fees for specific types of accounts and features. You also won’t get much of a bonus for moving your money to E-Trade — unless you have tens of thousands of dollars.

E-Trade
Visit E-TradeSecuredon E-Trade’s secure site
The Bottom Line: E-Trade is a good choice for both active traders and beginning investors.

  • Choose between three customizable, feature-rich trading platforms.
  • Offers strong customer support via chat, email, phone, or more than 30 local branches
  • There is a minimum balance to open non-retirement accounts.

Who should consider E-Trade

E-Trade has solid offerings for both beginning and advanced investors. If you’re a frequent trader who needs both mobile and online platforms, E-Trade is a good choice.

Beginning investors will like E-Trade’s streamlined trading platform, many zero commission trading options, and its broad selection of commission-free mutual funds, which make diversification cheaper and simpler. And, for those who want a little more help, E-Trade provides pre-built portfolios for mutual funds and ETFs (minimum $500 and $2,500, respectively).

For advanced investors, E-Trade offers customizable trading tools and ample charting options. A full range of investment choices including stocks, options and futures allows advanced traders to take diversification to the next level.

E-Trade fees and features

Current promotions

New accounts with a deposit of at least $5,000, may be eligible for a cash bonus, which can range from $100 to $2,500 depending on the amount deposited.

Stock trading fees
  • $6.95 per trade when under 30 trades per quarter
  • $4.95per trade when over 30 trades per quarter
Amount minimum to open account
  • $500
Tradable securities
  • Stocks
  • ETFs
  • Mutual funds
  • Bonds
  • Options
  • Futures/Commodities
Account fees (annual, transfer, inactivity)
  • $0 annual fee
  • $75 full account transfer fee
  • $25 partial account transfer fee
  • $0 yearly inactivity fee
Commission-free ETFs offered250
Mutual funds (no transaction fee) offered4400
Offers automated portfolio/robo-advisor
Account types
  • Individual taxable
  • Traditional IRA
  • Roth IRA
  • Joint taxable
  • Rollover IRA
  • Rollover Roth IRA
  • Coverdell Education Savings Account(ESA)
  • Custodial Uniform Gifts to Minors Act (UGMA)/Uniform Transfers to Minors Act (UTMA)
  • Custodial IRA
  • SEP IRA
  • Solo 401(k) (for small businesses)
  • SIMPLE IRA (Savings Incentive Match Plan for Employees)
  • Trust
  • Guardianship or Conservatorship
Ease of use
Mobile appiOS, Android
Customer supportPhone, 24/7 live support, Chat, Email, 30 branch locations
Research resources
  • SEC filings
  • Mutual fund reports
  • Earnings press releases

E-Trade trading platforms and tools

E-Trade offers three trading platforms: E-Trade Web, Power E-Trade and E-Trade Pro. There are also two mobile apps: The E-Trade Mobile app and the Power E-Trade app.

The standard E-Trade Web platform is for investors who are just starting out and new to investing basics but still want to manage their own portfolio. You can make trades, handle money transfers, check real-time quotes and commentary and get independent research from top news organizations.

The standard platform also gives you access to investment screeners, analyzers, backtesters and optimizers. If you’re new to investing or just need a refresher, there’s a library of articles and videos to help you educate yourself on the investing journey. There’s also access to market trends and active trader analysis.

Power E-Trade gives advanced investors risk/reward analysis and technical pattern recognition, helping users explore possible scenarios before they buy. A practice account option lets you trade stocks, options and other securities without rising real money.

E-Trade Pro is a full-featured trading platform geared toward experienced investors. Unlike the other platforms, users are charged $99.95 a month for E-Trade Pro. While E-Trade Pro is geared more toward advanced traders, its feature set is very similar to Power E-Trade, so before paying for E-Trade Pro, users should try out Power E-Trade.

E-Trade investment options

E-Trade lets you invest in a wide variety of asset classes, including:

  • Stocks (including non-U.S. stocks and penny stocks)
  • Bonds
  • CDs
  • ETFs
  • Fixed income
  • Mutual funds
  • Commodities
  • Gold, silver, other precious metals
  • Bitcoin and cryptocurrency
  • Futures

E-Trade charges no commissions on buying or selling U.S. stocks, ETFs, U.S. Treasuries and new-issue bonds. There are fees trade the following asset classes, including:

  • Bonds and CDs: There is a $10 minimum/$250 maximum commission per bond trade (except U.S. Treasuries and new-issue bonds) and for brokered CDs.
  • Futures: $1.50 per contract on futures and options on futures (except Bitcoin futures).
  • Options: $0.50 per contract on equity and index options when you place more than 30 stock, ETF, or option trades per quarter. Otherwise, it’s $0.65 per contract. It’s also $1.50 per contract for future options.

Fees for things like paper statements ($2), account transfers ($25-$75) and insufficient funds ($25), also apply.

E-Trade Core Portfolios

E-Trade Core Portfolios is the company’s robo-advisor platform. When you start with Core Portfolios, you’ll answer a short form with nine questions to verify what type of investor you are, what sort of risk tolerance you have, and your timeline until retirement. Core Portfolios then recommends two investment portfolios, comprising ETFs selected by the firm’s experts.

E-Trade doesn’t disclose the specific funds that make up each portfolio, although it does outline the portfolio’s asset allocation, plus a look at the 15-year historical returns for average, best-case and worst-case scenarios. The two options you’re presented with include a recommended portfolio and an alternative portfolio. All portfolios maintain a 4% cash allocation.

Because it’s an E-Trade product, you have the option to talk to an advisor at any of the company’s 30 branches. Some other robo-advisors don’t offer personalized human interaction, so this is an additional perk for hands-off investors.

Keep in mind that you need $500 to get started, with a 0.30% annual advisory fee. Other robo-advisors, like Betterment, don’t have account minimums and charge slightly lower annual advisory fees.

Strengths of E-Trade

  • Robust mobile and online apps: E-Trade offers two mobile apps and three online trading platforms. These apps and programs offer customizable account management, real-time quotes and access to news on demand. E-Trade’s purchase of OptionsHouse in 2016 also means skilled traders can easily access technical studies, charting tools and simple trade tickets to make high-volume trading easy.
  • Branch network: If you prefer in-person customer service and support, you’ll like the fact that E-Trade has more than 30 branches nationwide.
  • No required minimum to start: For taxable brokerage accounts, there are no minimum funding requirements.
  • Deep research. Before you even get started with E-Trade, you’ll have access to finding out which accounts work for you. Once you’re set up, read through research, market news, screeners and how your investments align with trends.

Drawbacks of E-Trade

  • Robo-advisor costs are higher. While a $500 starting investment isn’t much to get started with Core Portfolios, robo-advisor competitor Betterment doesn’t have a minimum to get started. Along with that, E-Trade charges a 0.30% annual advisory fee. That’s higher than the 0.25% charged by some competitors.
  • High minimum deposit required for account opening bonus: E-Trade touts its bonus incentives for depositing and transferring funds to its platform. However, you need to transfer very large balances to E-Trade to get the highest bonuses, so be sure to read the fine print first. For instance, to get the $600 bonus, you’ll need to deposit or transfer at least $250,000.
  • Some funds not offered. You’ll find plenty of offerings through E-Trade, as well as many different types of accounts to choose from. But you won’t find forex offerings from this company.

Is E-Trade safe?

If you’re looking for a safe platform to invest money, you have no worries with E-Trade. E-Trade bank accounts are FDIC-insured and they are compliant with all registration and license requirements. E-Trade is also a SIPC member, which means your account is protected for up to $500,000 in cash and securities.

Of course, while your accounts are protected in the event that E-Trade faces financial troubles, this doesn’t mean you can’t lose money in investment accounts. Stocks, bonds and other securities can decline in value and there’s always a risk associated with investing. That’s why it’s so important to understand any investments before you buy them.

Final thoughts

E-Trade offers options for novice investors and more experienced traders, including three different trading platforms and two mobile apps. Despite the account minimums and some fees that are higher than competitors, E-Trade is still a solid choice for most investors. If you don’t have the minimum amount to get started on any of the accounts that require it, you may want to look elsewhere. Otherwise, you have plenty of great options with E-Trade.

Fees mentioned in the article are accurate as of the date of publishing.

Advertiser Disclosure: The products that appear on this site may be from companies from which MagnifyMoney receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). MagnifyMoney does not include all financial institutions or all products offered available in the marketplace.

Dori Zinn
Dori Zinn |

Dori Zinn is a writer at MagnifyMoney. You can email Dori here

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Review of Boston Private Wealth LLC

Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It has not been previewed, commissioned or otherwise endorsed by any of our network partners.

Boston Private Wealth is a fee-only advisory firm serving individuals, high net worth individuals, pension and profit-sharing plans, charitable organizations and other businesses. The firm specializes in working with professionals in law, accounting and medicine, as well as executives and business owners. With headquarters in Boston, the firm has more than 70 investment advisors around the country overseeing the firm’s more than $12.8 billion in assets under management (AUM).

All information included in this profile is accurate as of December 9th, 2019. For more information, please consult Boston Private Wealth’s website.

Assets under management: $12,827,947,779
Minimum investment: $1 million
Fee structure: A percentage of AUM, ranging from 0.70% to 1.25%, depending on account size; fixed fees; hourly fees
Headquarters:One Federal Street
30th Floor
Boston, MA 02110
(617) 223-0200
bostonprivate.com

Overview of Boston Private Wealth

Founded in 1986, Boston Private Wealth is headquartered in Boston, with a number of additional offices throughout Florida, California and New York. Boston Private Wealth entered the Northern California market in 2001, the Southern California market in 2004 and the Florida market in 2014. In fall of 2019, the company announced the integration of KLS Professional Advisors Group in New York City.

The firm is a wholly-owned subsidiary of Boston Private Financial Holdings, Inc., a public reporting company, and it is affiliated with Boston Private Bank & Trust Company, a full-service private banking company. Boston Private Wealth has more than 130 employees on staff, including 72 performing investment advisory functions. Fourteen employees are licensed agents of an insurance company, though the company is clear that it earns no commissions for product recommendations. The firm currently manages more than $12.8 billion.

What types of clients does Boston Private Wealth serve?

Boston Private Wealth serves a broad variety of clients, with its largest client group being high net worth individuals. The SEC defines a high net worth individual as someone with at least $750,000 managed by a firm or whose net worth exceeds $1.5 million.

The full range of clients the firm serves includes:

  • Individuals
  • High net worth individuals
  • Trusts, estates and charitable organizations
  • Family offices
  • Corporations or other business entities
  • Banking and trust companies
  • Not-for-profit entities, including foundations
  • Retirement and profit sharing plans, including IRAs and 401(k) accounts
  • State or municipal government entities
  • Other investment advisors

We reached out to Boston Private Wealth and the firm confirmed that its minimum account requirement is $1 million. However, the firm also notes that because it views clients’ financial pictures holistically, it works with some clients who may have less than the $1 million but who are building wealth. In addition, the filing also states that of the firm’s individual clients, about six out of 10 are high net worth, although that leaves about 40% who aren’t.

Among those clients are a large number of business owners who frequently have limited liquidity as they grow their businesses. The company also focuses on professionals in private practice, such as law firms, accounting firms and medical, dental or veterinary practices, as well as executives. It offers these clients help with business financing and the management of personal income.

Although the vast majority of the firm’s assets under management ($11.2 billion of $12.8 billion) are from high net worth individuals, Boston Private Wealth also serves corporations, charitable organizations and pension and profit-sharing plans.

Services offered by Boston Private Wealth

Boston Private Wealth provides a host of services to its clients, from wealth management to trust and estate services. The firm also recently added family office services designed to handle the needs of ultrahigh net worth investors, including helping with personal accounting and net worth reporting, tax and accounting services, bill pay and mail management, and budgeting and cash flow planning.

The firm’s full list of services includes:

  • Wealth and financial planning
    • Vision statement that may include a client’s financial, philanthropic, tax and wealth transfer objectives
    • Income and retirement planning
    • Protection planning
    • Investment management planning
    • Legacy planning
    • Philanthropic planning
    • Business succession planning
    • Executive planning
    • Education analysis
    • Estate plan analysis and review
    • Insurance and risk management review
    • Cash flow and debt management
    • Compensation and benefits
    • Donor advised fund
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting
  • Selection of other advisors (including private fund managers)
  • Publication of periodicals or newsletters
  • Educational seminars/workshops
  • Planned giving
  • Family office services
    • Personal accounting and net worth reporting
    • Tax and accounting services
    • Budgeting and cash flow planning
    • Bill pay and mail management
  • Concentrated holdings services
  • Proprietary separate account strategies
  • Investment consulting
    • Diagnostic review
    • Investment policy and governance design
    • Asset allocation services
    • Portfolio construction and implementation
    • Performance measurement, reporting and analysis
    • Custom investment solutions
  • Retirement plan advisory services
  • Wrap-free programs
  • Trust services

How Boston Private Wealth invests your money

Boston Private Wealth engages in active portfolio management, using a client’s goals, time horizon and risk tolerance to create a customized, diversified portfolio. The company prefers to use active strategies because it believes, over time, that it can outperform the market on a risk-adjusted basis.

Typical client portfolios include 40 to 60 carefully selected individual stocks, alongside a customized bond portfolio with investment-grade taxable or municipal bonds. The firm also offers access to as many as seven additional asset classes, from international large cap stocks to alternatives.

The firm uses both internally managed strategies as well as external money managers to complete clients’ financial plans.

Fees Boston Private Wealth charges for its services

For wealth management services, Boston Private Wealth charges clients a percentage of assets under management based on a tiered fee schedule, which starts at 1.25% for the first $1 million, 1.15% for the next $1.5 million and so on. For fixed-income portfolios — meaning individual fixed income securities, including investment-grade and municipal bonds — Boston Private Wealth negotiates a fee schedule not to exceed 0.75%.

For consulting services, the firm charges a flat rate per engagement, or a fee of $300 per hour, depending on the arrangement with the client, and those services include portfolio review, financial planning, asset allocation and performance reporting, monitoring and analysis. For investment advisory services to retirement plans, the firm charges a maximum fee of 0.50%, with a minimum annual fee of $5,000.

There may be additional fees and expenses beyond the firm’s set fees, including:

  • External separate account manager fees (if Boston Private Wealth uses an external separate account manager as a sub-advisor to manage a client’s assets)
  • Mutual fund and ETF management fees
  • Mutual fund transaction fees
  • Donor advised fund fees
  • Brokerage fees

Boston Private Wealth doesn’t use a wrap fee program, which is when a firm offers a bundle of services for a flat fee, but it does participate in wrap fee accounts when it place investments with other investment managers. It charges a management fee of 0.15% to 0.50% for wrap accounts.

Boston Private Wealth notes that for accounts with a portfolio value of less than $1,000,000, the effective fee may be more than 1.25%.

Boston Private Wealth Fees
Wealth Management
  • 1.25% on the first $1,000,000
  • 1.15% on the next $1,500,000
  • 0.90% on the next $7,500,000
  • 0.70% on higher balances
Fixed Income-Only PortfoliosNegotiated fee schedule not to exceed 0.75%
Consulting ServicesNegotiated flat rate per engagement or $300 per hour
Investment Advisory Services to Retirement PlansNegotiated fee schedule not to exceed 0.50% (Minimum annual fee: $5,000)

Boston Private Wealth’s highlights

  • Services for high net worth individuals. The recent addition of KLS, which is a wealth management firm specializing in law firms, attorneys and other high net worth clients, makes this combined operation one of the more sizable firms focusing on the high net worth set. The firm now manages more than $11 billion in assets from high net worth individuals, and it recently opened a family office arm devoted to ultrahigh net worth families.
  • Diverse leadership. In an industry that’s still fairly male-centric, half of Boston Private Wealth’s leadership team is female, as is 45% of its board members.
  • Locally revered. In 2013, readers of the Boston Business Journal chose Boston Private Wealth as the Most Admired Financial Institution.

Boston Private Wealth’s downsides

  • Fees are higher than average. For the non-high net worth investor, Boston Private Wealth’s rate of 1.25% on the first $1 million in assets is slightly higher than the RIA industry average of 1.17%. Asset-based fees do decrease as the amount of assets under management increases, but Boston Private Wealth notes that for accounts with a portfolio value of less than $1 million the effective fee may be more than 1.25%.
  • Potential conflicts of interest. Boston Private Wealth receives client referrals and other benefits from the Fidelity Wealth Advisor Solutions Program, TD Ameritrade’s AdvisorDirect program and the Schwab Advisor Network. These relationships raise potential conflicts of interest, as Boston Private Wealth may be more likely to suggest client strategies that benefit those companies.

Boston Private Wealth disciplinary disclosures

The firm has only one disclosure listed in its Form ADV, paperwork that firms file with the SEC. The disclosure is in relation to an advisory affiliate who was involved in a rules violation. In 2017, FINRA suspended the individual, who was with Merrill Lynch at the time, for one year for false expense reports. Boston Private Wealth itself has never been the subject of any disciplinary action.

Boston Private Wealth onboarding process

To start a relationship with Boston Private Wealth clients must complete an online form with their contact information, the services they’re interested in and the amount they currently have invested. Prospective clients can also call advisors directly to learn more about working with Boston Private Wealth.

The bottom line: Is Boston Private Wealth right for you?

Boston Private Wealth could be a good match for you whether you’re a high net worth individual. The firm’s recent moves — the acquisition of KLS and the opening of a family office group — suggest that they’re doing some gunning for the high net worth space. Additionally, the firm’s tiered fees drop below average RIA rates for assets over $1 million, making it a more attractive option for investors with seven figures to invest. Boston Private Wealth also works specifically with professionals in the areas of law, accounting or medical work, and executives in general, potentially making this firm worthwhile for anyone in these fields.

If your investable nest egg is smaller, however, you’d likely be better served looking elsewhere since the firm has a $1 million minimum. Plus, you can find advisory services for less than the 1.25% — or more — that Boston Private Wealth is charging for portfolios of less than $1 million. That said, if you’re a business owner with a larger net worth but less liquidity, it might be worth a look.

Advertiser Disclosure: The products that appear on this site may be from companies from which MagnifyMoney receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). MagnifyMoney does not include all financial institutions or all products offered available in the marketplace.

Kate Ashford
Kate Ashford |

Kate Ashford is a writer at MagnifyMoney. You can email Kate here

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Review of Aspiriant

Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It has not been previewed, commissioned or otherwise endorsed by any of our network partners.

Aspiriant, LLC is an independently-owned firm with headquarters in Los Angeles and 10 additional offices nationwide. The firm primarily caters to wealthy individuals and families, as well as a smattering of institutional investors, like charities. Aspiriant provides what it calls total wealth management, which includes portfolio management as well as a broad range of specific financial planning services. The firm has 155 employees, 86 of whom perform research or serve as investment advisors to the firm’s more than 1,700 clients.

All information included in this profile is accurate as of December 9th, 2019. For more information, please consult Aspiriant’s website.

Assets under management: $11,669,979,000
Minimum investment: No absolute minimum, but clients typically invest at least $1.5 million
Fee structure: A percentage of AUM, ranging from 0.2% to 1%, depending on account size (Minimum annual fee: $14,000)
Headquarters:11100 Santa Monica Blvd.
Suite 600
Los Angeles, CA 90025
aspiriant.com
310-806-4000

Overview of Aspiriant

Aspiriant is independently owned, with roughly 65 of its current employees owning shares in the holding companies that own the firm. Aspiriant is the product of a 2008 roll-up of the Los Angeles-based wealth management firm Quintile, and the San Francisco-based firm Kochis Fitz. Today, the combined entity, which also absorbed Deloitte’s national investment practice in 2010, manages over $11 billion in client assets and has spread its geographic footprint, with five offices in California as well as locations in Austin, Boston, Cincinnati, Milwaukee, Minneapolis and New York.

The firm’s specialties beyond wealth management include family office services and divorce consulting. Aspiriant, which has 86 investment advisors and researchers on staff, has earned spots on recent lists of top investment advisors compiled by Barron’s as well as the Financial Times. The firm’s co-founder and CEO, Rob Francais, was inducted into Barron’s Hall of Fame in 2019 for his work in the field.

What types of clients does Aspiriant serve?

Aspiriant primarily serves high net worth individuals and families, including corporate executives, business owners, foundations and family and limited partnerships. Clients typically have investment portfolios of $1.5 million or more. However, the firm does not have an absolute minimum account size requirement, and some of its clients do have more modest levels of investable assets. For particularly complex situations, however, a portfolio larger than $1.5 million may be required.

Aspiriant also provides investment management and consulting services to some institutional investors, such as charitable organizations, trusts, pension and profit-sharing plans and corporations and other businesses.

Services offered by Aspiriant

Aspiriant can manage your investment portfolio, as well as advise on other areas of your finances, including your estate, taxes, retirement, education, compensation, cash flow and philanthropic goals. In addition, the firm has certified divorce financial analysts (CDFAs) on staff to provide divorce consulting services. For each client, Aspiriant crafts an individualized investment management program that aligns to their specific needs.

Aspiriant also has an in-house, 35-person team that provides family office services, such as filing taxes, paying bills, buying insurance and planning family legacies. This team can also educate multiple generations about living with their wealth.

In addition to its services for individuals and families, the firm offers investment management services for institutional investors.

Here is a complete list of services offered by Aspiriant:

  • Investment management for individuals and institutions (both discretionary and non-discretionary)
  • Financial planning services
    • Tax planning
    • Estate planning
    • Charitable giving
    • Retirement planning
    • Education goals planning
    • Risk management
    • Expense management
    • Compensation planning
    • Liquidity and cash flow needs
    • Private foundations and business entities
    • Divorce financial consulting
  • Family office services
    • Family legacy planning
    • Estate document preparation
    • Alternative investment coordination
    • Tax and compliance filing
    • Bill paying and reporting
    • Foundation management
    • Insurance

How Aspiriant invests your money

Aspiriant creates customized plans for each client, investing their money in a mix of global and domestic stocks, bonds, mutual funds (some of which Aspiriant may advise), ETFs, real estate, cash and other instruments. The personalized plans take into consideration the client’s individual circumstances, as well as Aspiriant advisors’ market outlook for the short and long term and which asset classes they expect to perform well.

The firm starts the process by having each client speak extensively with an advisor about their goals, risk tolerance, time horizon, cash needs and expected returns. Based on those conversations, the client and their advisor will agree on an appropriate asset allocation. Aspiriant prefers the advisor to then be in charge of choosing the specific investments to meet those goals, known as discretionary management. However, some clients have non-discretionary relationships with Aspiriant, meaning the client must approve trades.

When choosing investments, Aspiriant may recommend that clients invest in the publicly-traded mutual funds that it manages. A small percentage of clients also invest in private equity and real estate funds that Aspiriant advises. A $500,000 minimum investment is required for those private funds.

Fees Aspiriant charges for its services

To manage your portfolio, Aspiriant charges an annual fee based on a percentage of assets under management, which typically starts at 1% and ranges down to 0.20% for larger portfolios. The minimum annual fee is $14,000, though the firm discloses that all fees are negotiable. Each quarter the investment management fee is automatically debited from client accounts.

Clients also will likely pay fees to third parties, such as expense ratios and trading costs, in addition to the advisory fee.

On top of your portfolio management fee, you’ll pay for wealth planning services, which can include financial planning, estate planning, tax planning, tax return preparation, expense management and bill payment services, retirement planning, risk management and philanthropy. Retainer fees range from $5,000 to $50,000, depending on the complexity of the services offered and the time involved. Clients also may pay an hourly rate for special projects and/or ongoing consulting, with rates typically ranging from $100 to $695. The firm says that these fees are also negotiable.

Aspiriant’s highlights

  • Fee-only: As a fee-only firm, Aspiriant earns money solely through the fees that its clients pay for advice and portfolio management. This means that it has no financial incentive to recommend certain products to earn commissions or referral revenue, which mitigates potential conflicts of interest.
  • Awards for its track record: Aspiriant has nabbed high marks on many coveted rankings of top investment advisors. For example, it has appeared on Barron’s top RIAs list for more than 10 years, ranking 13 out of 50 firms in 2019. Aspiriant has also made the list of the top 300 RIAs from the Financial Times since the list launched six years ago.
  • Employees hold ownership stake: Aspiriant is independently owned by holding companies, which 63 of the firm’s current employees own shares in. Aspiriant believes that this helps provide continuity for clients and a clear road map for ownership succession.
  • Access to alternative investments: Aspiriant provides some clients access to private equity and real estate funds without charging an additional fee. This allows clients to further diversify their portfolio and gain exposure to investments that may not move in lockstep with the stock market.

Aspiriant’s downsides

  • Caters primarily to the wealthy: Given the typically $14,000 minimum annual fee, many investors just starting out or who don’t have seven-figure portfolios may feel Aspiriant’s services are out of reach. Most clients who work with Aspiriant have a portfolio value of at least $1.5 million. That’s not to say Aspiriant won’t work with more modest incomes, though. About 25% of its individual clients are not high net worth individuals, who are defined by the SEC as having at least $750,000 under management or a total net worth of more than $1.5 million.
  • No published fee schedule: Unlike many other registered investment advisors, Aspiriant’s does not publish a tiered fee schedule. The firm states that clients’ fees will fall in the range of 0.2% to 1%, but you can’t easily see ahead of meeting with an advisor at the firm how much you should expect to pay or how much you need to invest to nab the lowest fee rate.
  • Additional charges for ongoing financial planning: Some registered investment advisors include financial planning and other services beyond investing in their standard asset-based fee. Aspiriant charges separately for these recurring wealth planning services, either by the hour or per project. If you decide to work with Aspiriant, make sure to ask your advisor what comes as part of their wealth planning services.
  • Private funds lock up your money: Though the private equity and real estate funds offered by Aspiriant are unique investing opportunities, they may have limited liquidity for 10 to 15 years. Additionally, the strategies that these funds pursue “are not completely transparent to investors,” Aspiriant notes in its Form ADV.

Aspiriant disciplinary disclosures

All registered investment advisors are required to disclose in their Form ADV, paperwork that they file with the SEC, any legal, regulatory or criminal action that is material to a client’s evaluation of the advisory business or of the integrity of the management personnel. Aspiriant has had no such events over the last 10 years, meaning it has a clean disciplinary disclosure record.

Aspiriant onboarding process

To arrange an initial conversation with an Aspiriant, reach out to the firm’s director of marketing, Cammie Doder, by phone at 415-371-788, or by filling out the form on the Start a Dialogue page of Aspiriant’s website. If you live near one of Aspiriant’s 11 offices, you can meet an advisor in person. If not, plan on a phone call with an advisor at Aspiriant.

For ongoing communications with clients, Aspiriant advisors typically meet with their clients at least annually, though meetings may be as frequent as every quarter. The firm also communicates with clients over email or on the phone throughout the year. Clients receive quarterly reports, typically electronically, although portfolios smaller than $250,000 receive only annual updates.

Additionally, clients will need a brokerage account with a third party to hold their assets, since Aspiriant is not a broker-dealer and does not take physical custody of your assets. Aspiriant recommends that clients use Charles Schwab, Fidelity or TD Ameritrade, though clients are free to choose other providers. Clients will receive regular statements from these firms as well.

If an advisor has discretion to choose investments on a client’s behalf, the client will need to execute a limited power of attorney granting Aspiriant permission to execute trades.

The bottom line: Is Aspiriant right for you?

If you’re willing to pay at least $14,000 annually in fees and want a professional to handle all trading through discretionary management, Aspiriant may be worth a look. The firm may also be a good fit for high net worth individuals and family offices looking for comprehensive financial planning and wealth management, as well as investors who desire access to alternative investments like private equity or real estate funds.

While Aspiriant doesn’t have a firm minimum investment requirement, it does say that most of its clients have portfolios of at least $1.5 million, and many of its services do cater to the wealthy. Plus, the firm does not publish a clear fee schedule, so it may be hard to know before you talk to a representative how much you can expect to pay — especially if you also want financial planning services, which the firm charges extra for on top of investment management.

Before you make a decision on whether Aspiriant is right for you, make sure to do your research, compare your options and, perhaps most importantly, think carefully about your own financial situation.

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Amanda Gengler |

Amanda Gengler is a writer at MagnifyMoney. You can email Amanda here