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Intro to Micro-Investing: Small Investments Made Easy

Editorial Note: The editorial content on this page is not provided or commissioned by any financial institution. Any opinions, analyses, reviews, statements or recommendations expressed in this article are those of the author’s alone, and may not have been reviewed, approved or otherwise endorsed by any of these entities prior to publication.

If you’re new to the world of investing, it can be intimidating and kind of scary. The word “investing” may conjure up images of wealthy people in suits managing millions (or billions) of dollars. When you have just a few dollars (or less!), joining that world might seem impossible.Micro-investing can help level the playing field. Rather than needing to come up with a fortune, you can get started by investing with just your spare change. Sound too good to be true? Learn how micro-investing works and determine whether or not it’s a smart bet for you.

What is micro-investing?

Many banks and financial institutions offer a number of ways to invest. However, their accounts often have high minimums to get started. For example, if you want to open an IRA with Vanguard, you’ll need at least $1,000 in cash. A number of Vanguard mutual funds actually require a minimum initial investment of $3,000. For many, coming up with that kind of money in one lump sum isn’t realistic.

For people with a small income or who don’t have much money in savings, micro-investing is a gateway to the stock market. Micro-investing is when you invest tiny sums of money on a regular basis, rather than investing hundreds — or even thousands — of dollars at once.

Micro-investing apps typically work by investing your extra money, often in the form of spare change. Your app account is synced with your debit or credit cards. Every time you make a purchase, such as groceries or your morning coffee, the app rounds the purchase price up to the next full dollar and invests the difference.

For example, if you bought $36.15 worth of groceries, micro-investing apps would round your purchase up to $37 and invest the extra 85 cents for you. While the invested amounts are negligible — you may not even notice the difference — these small amounts can add up over time, helping you build a nest egg.

Why micro-investing is so popular

It’s easy to see the appeal of micro-investing. According to Karl Kaufman, founder and CEO of American Dream Investing, micro-investing is an easy way for young investors to get started.

“A lot of self-starting millennials know they need to get started investing somehow,” he said. “Micro-investing apps are very easy, the apps are right on your phone, and you can check on your account at any time.”

And for beginning investors who are overwhelmed by the stock market, micro-investing apps can make it simple and effective.

“[Most apps use] good exchange-traded funds (ETFs) that are set up by professionals,” says Kaufman. “There are different portfolios available based on risk assessments that are helpful for first-time investors.”

Micro-investing apps often allow you to buy a fractional (or partial) share, rather than needing to save enough to buy a whole share on your own. That allows you to start investing — and start earning — sooner. Plus, you can set it and forget it. Once you sign up for an account and sync it with your bank or credit cards, the app will automatically invest your money for you.

5 popular micro-investing apps

If you’re interested in getting started with micro-investing, there are several options available to you. Here are five of the most popular micro-investing apps and services.

Acorns

With Acorns, the app links to your debit or credit card. Whenever you complete a transaction, the app rounds up the amount and deposits your change into a portfolio (of ETFs).

Depending on your risk tolerance, there are different portfolios available, from conservative to aggressive. If you don’t know which portfolio is right for you, Acorns will provide recommendations based on your age, target retirement date, and risk tolerance.

There are no minimum account balances or commission fees, and you can start investing with as little as $5. However, there is a monthly $1 fee and a management fee of 0.5%.

Robin Hood

Robin Hood is an app that offers zero-commission stock trading. It has a simple and easy to use design that allows you to sync it with your bank account and make recurring deposits.

You can shop for stocks and sell shares directly through the app. Each day, the app will show you how much your investments have grown or decreased. When you’re ready to withdraw money from your investment account, you can easily transfer the funds to your bank.

Stash

Like Acorns, Stash allows you to start investing with just $5. You can set up regular transfers, and the app will even track your spending habits, helping you find extra money to invest.

Stash guides you through a series of questions about your financial goals and risk tolerance to determine what ETFs might make sense for you.

However, you should know that Stash charges a $1 monthly fee for regular investment accounts and $2 per month for retirement accounts with balances under $5,000.

If your account has over $5,000 on it, you’ll be charged a fee that is 0.25% of your monthly average balance.

Stockpile

Stockpile allows you to choose from more than 1,000 stocks and ETFs. There’s no minimum contributions or monthly fees, and each trade is just $0.99. Stockpile allows you to buy fractional shares, so you can get high-priced stocks like Amazon without having to save enough to buy a whole share. That perk allows you to own pieces of valuable stocks with only a small cost.

Clink

With Clink, the app sets aside a fixed percentage of your recreational expenses by tracking your credit card transactions. The extra money it identifies is invested in low-risk portfolios. You can also decide to contribute a certain amount of money each month to boost your investments.

If your balance is under $5,000, it costs $1 a month to use Clink. Balances over $5,000 cost 0.25% a month, so make sure you account for those fees before you sign up.

Is micro-investing worth it?

Micro-investing can be a good way for beginners to enter the stock market.

“It’s better than nothing,” said Kaufman. “If you’re going to leave cash in a savings account getting 0.01% interest or if you haven’t invested at all, micro-investing is a good place to start. It’s a good way to teach people and get them excited about investing money.”

However, Kaufman doesn’t think micro-investing should make up your long-term investing plans. Once you’re comfortable with the basics of investing and the ebbs and flows of the stock market, Kaufman recommends working with a brokerage account or other investment vehicle.

“Investing just your spare change in ETFs, you’re not going to get the returns you want,” he said. “Save your money in a more traditional fashion and then buy shares as appropriate.”

By switching to a brokerage account, you can get more control over your investments, and get higher returns. Plus, most micro-investing apps are individual investment accounts, rather than retirement plans. That means you miss out on the benefits that many tax-advantaged plans, like a 401(k), offer.

Investing for your future

If you’re overwhelmed by investing or crave convenience, micro-investing can be a smart way to learn about the process and start building up your investments. Over time, as you become more knowledgeable and comfortable with the stock market, you can graduate to the next step and open a separate investing account with a brokerage firm, many of which offer the same user-friendly features of micro-investing apps.

If you’re not sure how to get started with investing, check out these 10 ways to invest outside of your 401(k).

Any fee information mentioned is accurate as of the date of publishing. Be sure to visit the company’s website for up-to-date fee information.

Advertiser Disclosure: The products that appear on this site may be from companies from which MagnifyMoney receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). MagnifyMoney does not include all financial institutions or all products offered available in the marketplace.

Kat Tretina
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Kat Tretina is a writer at MagnifyMoney. You can email Kat here

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Best Online Brokers for Beginner Investors 2019

Editorial Note: The editorial content on this page is not provided or commissioned by any financial institution. Any opinions, analyses, reviews, statements or recommendations expressed in this article are those of the author’s alone, and may not have been reviewed, approved or otherwise endorsed by any of these entities prior to publication.

If you’re an investing novice, learning how to put money in the markets can seem overwhelming. There are countless online services at your disposal, which can make it challenging to pick the right one and get started.

Not sure where to begin? Let’s take a closer look at the best online brokers and the best robo-advisors. Both product categories offer low fees, lots of flexibility and functionality that simplifies the investing process. Either can make it simple to take your first steps in the world of investing.

Deciding whether you need a robo-advisor or an online broker is straightforward. If you prefer to actively manage your investments, an online broker is what you’re looking for. A broker’s job is to help you buy and sell securities, and many brokers offer educational and research resources to help beginners learn. Below we’ve included our top online brokers for beginners.

If you prefer a more hands-off approach to your investments, go with a robo-advisor. These automated investing services put your money into diversified portfolios of stocks and bonds that are customized to your needs. Best of all, they charge low annual fees. Since computer algorithms do the hard work, you’re freed from actively managing your investments. See below for our top robo-advisors for beginning investors.

How we chose the best investment platforms for beginners

We regularly review the landscape of investment services. For this review, we began with a selection of brokers and robo-advisors that represent the best in the industry. For the brokers, we evaluated 20 different services in our latest round; for the robo-advisors, we evaluated 19 different services. We then distilled each list down to the top four choices. All of the brokers and robo-advisors listed below are worth considering, with those at the top of each category scoring best.

The things we weighed most heavily when ranking the best online brokers were trading fees, account minimums, the diversity of investment products offered (stocks, bonds, exchange-traded funds or ETFs, and mutual funds), and low account fees (annual fees, transfer fees, and inactivity fees). To determine our list of the best robo-advisors, we focused on management fees and account minimums, and also considered ease of use and customer support.

See our methodology article for a more detailed explanation of how we create our rankings.

The best robo-advisors for beginners

Robo-advisor

Annual Management Fee

Average Expense Ratio (moderate risk portfolio)

Account Minimum to Start

Wealthfront

0.25%

0.09%

$500

Charles Schwab Intelligent Portfolios

0.00%

0.14%

$5,000

Betterment

0.25% (up to $100,000); 0.40% ($100,000.01 or more)

0.11%

$0

SoFi Automated Investing

0.00%

0.08%

$1

Wealthfront: Low fees, high cash management APY

Wealthfront Advisers LLCWealthfront is one of the most visible names in the robo-advisor space, and its low annual cost and free financial planning tools make it a great fit for beginners. The $500 minimum deposit to open an account is higher than peers, many of whom have no minimum. If you would like to fund your account but also want to keep some money on the sidelines, Wealthfront offers a cash management account with an attractive 2.51% APY. Wealthfront intentionally offers very little opportunity for human interaction on its platform. This keeps fees low, but could be a drawback for those who want personalized attention or who have complicated tax situations.

Wealthfront Highlights:

  • $500 minimum to start investing is beginner-friendly
  • Low fees: 0.25% management fee; 0.09% avg ETF expense ratio
  • 20 portfolios available to fit a variety of investing goals, from conservative to aggressive
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Charles Schwab Intelligent Portfolios: Backed by a major brokerage

The Charles Schwab CorporationCharles Schwab Intelligent Portfolios is a great choice if you’d like to start with automated investing but anticipate becoming more actively involved in managing your investments over time. Note that Intelligent Portfolios requires a relatively steep $5,000 minimum deposit to start investing. Also, do not be misled by the 0% management fee, as it’s not the only cost involved using this robo-advisor.

Intelligent Portfolios requires users to hold 6% to 30% of deposited funds in a cash management account that offers a 0.67% APY. This requirement will eat into overall returns in years where the market returns above 0.67%. And this is on top of an average 0.14% expense ratio for a moderate-risk portfolio.

That said, this robo-advisor has an exceptionally detailed description of their ETF selection methodology. Intelligent Portfolios users also get access to Charles Schwab’s 300 U.S. branch locations, where you can talk to advisors and handle administrative tasks in person.

Charles Schwab Intelligent Portfolios Highlights:

  • Schwab offers many additional account types and services for investors looking to expand beyond robo-advising down the road
  • 0% management fee, though you do need to hold a portion of your portfolio in cash and an avg 0.14% expense ratio still applies
  • Over 300 physical branch locations for in-person assistance
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Betterment: Great choice for smaller balances

Betterment Holdings Inc.Betterment is another good choice for beginner investors, offering strong features at low cost, with no minimum deposit. Their step-by-step account creation process translates your financial goals into investment recommendations, helping to ensure that your portfolio fits your objectives. The annual management fee for accounts under $100,000 is 0.25%, plus an average 0.11% expense ratio, which is in line with peers. Unfortunately, accounts over $100,000 will see the annual management fee jump to 0.40% — so if you are managing more than $100,000, you may want to consider a different robo-advisor.

Betterment Highlights:

  • $0 minimum to open an account makes it easy
  • Low 0.25% management fee for account balances under $100,000 plus low 0.11% avg ETF expense ratio
  • Premium features available for account balances greater than $100,000, including unlimited access to Betterment’s financial advisors
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SoFi Automated Investing: Low costs, great perks

SoFi Securities LLCSoFi Automated Investing aims to minimize fees and eliminate investing friction points, and they succeed at both. The firm’s 0% management fee and ultra-low 0.08% average expense ratio makes it one of the most competitively-priced robo-advisors in the market. Beginners will find the free access to SoFi financial advisors as an especially valuable perk. Others include free career counseling and discounts on loans.

The main downside with Automated Investing is that SoFi’s portfolios are less customizable than those of competing services. It offers only five risk levels to choose from, as opposed to at least 10 available with other services. SoFi does not offer tax loss harvesting.

SoFi Automated Investing Highlights:

  • Rock-bottom fees: 0% management fee, plus 0.08% avg expense ratio
  • Free access to financial advisors
  • SoFi also offers brokerage accounts for investors looking to trade individual stocks or ETFs
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Best online brokers for beginners

Broker

Fee per trade

Commission-free ETFs

No-transaction-fee Mutual Funds

Charles Schwab

$4.95

514

3,457

Fidelity

$4.95

503

3,636

TD Ameritrade

$6.95

571

3,887

E-Trade

$6.95

277

4,222

Charles Schwab: Full-featured offering

The Charles Schwab CorporationCharles Schwab can support your investing journey from your first steps as a novice through to advanced trading strategies. Schwab has no account minimum, charges only $4.95 per trade in commissions, and allows you to trade many products commission free. Accounts come equipped with a suite of tools to help you construct your portfolio and pick the correct mutual funds, ETFs and stocks. Schwab also offers 24/7 phone support and has over 350 branches if you need in-person help.

Charles Schwab Highlights:

  • Affordable trading with $4.95 per trade commissions and no minimum deposit to open an account
  • More than 500 commission-free ETFs and over 3,000 no-transaction-fee mutual funds
  • Robust research tools for beginners include analyst reports and screeners for stocks, bonds, mutual funds and ETFs
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Fidelity: Strong mutual funds options

Fidelity Brokerage Services LLCFidelity is well known for its retirement offerings and has a lot to offer beginners. Their $0 minimum to open an account, low $4.95 per trade commission and excellent selection of commission-free ETFs and mutual funds make this service a great choice for new investors. Beginners looking to learn about investing will appreciate Fidelity’s stock screening tools, library of analyst reports and portfolio selection tools. Fidelity also offers clients exclusive access to several proprietary mutual funds that have no transaction fees and 0.00% expense ratios.

Fidelity offers strong customer support with representatives available by phone 24/7 and at over 190 branch locations if you need in-person help. Some reviews on their site suggest that response times can lag for support though. Low fees, no minimum to start and a large menu of investments to choose from make Fidelity a compelling option for beginners.

Fidelity Highlights:

  • $0 minimum to open an account and no fees on account transfers
  • Tons of low-fee options: Over 500 commission-free ETFs and more than 3,600 no-transaction fee mutual funds
  • Stock screening tools, analyst reports, and portfolio selection tools will be helpful for beginners
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TD Ameritrade: Broad offering of investments

TD AmeritradeTD Ameritrade’s long-standing commitment to helping clients access financial markets make it a strong choice for beginners. TD Ameritrade offers a wide assortment of commission-free mutual funds and ETFs, helpful customer service and educational tools. Beginners starting with stocks and bonds will appreciate TD Ameritrade’s analyst reports, charting tools and watch lists. Another upshot is that there is no minimum deposit required to open an account.

TD Ameritrade’s high $6.95 per trade commission is a drawback, though beginners are unlikely to be placing enough trades for this to have a large impact. With 24/7 phone support and branches spread across the country for in-person help TD Ameritrade is solid broker choice for beginners.

TD Ameritrade Highlights:

  • Keep fees low with nearly 4,000 no-transaction-fee mutual funds and over 550 commission-free ETFs
  • $0 minimum to open an account
  • Current TD Bank account holders may qualify for special promotions based on amount deposited including free trades and account rebates
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E-Trade: Good research options

E-Trade Securities LLCE-Trade is a well-known online broker and offers a wide assortment of available investments for beginners. The $500 minimum to open an account and high $6.95 trading fees could deter folks with a small amount to invest, though. E-Trade’s breadth of no-commission ETFs and mutual funds offers a wealth of choices for first-time investors step into the market. E-Trade’s mobile tools stand out for dynamic charting and easy access to research materials. For investors seeking to automate a portion of their portfolio E-Trade also offers their Core Portfolios robo-advisor product for a 0.30% management fee.

E-Trade Highlights:

  • Respectable selection of low-fee options with over 250 commission-free ETFs and more than 4,000 no-transaction-fee mutual funds
  • Mobile tools feature beginner-friendly charting, research, and trading
  • E-Trade’s robo-advisor, E-Trade Core Portfolios, is available for users who’d like to automate a portion of their portfolio
Learn moreSecured
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FAQs about online brokers

A robo-advisor is an automated service that selects investments for you utilizing sophisticated computer algorithms. Robo-advisors help investors take advantage of the best parts of wealth advising — like diversification and asset allocation — without incurring the cost of hiring a human advisor to manage your accounts.

Most robo-advisors begin the investing process by asking you a series of questions about your assets, investing history and investing goals to help establish the right balance in your investment portfolio. Then the robo-advisor automatically manages your money and sets you on the path to achieve your financial objectives.

When considering which robo-advisor to choose, you should evaluate several different things:

  • Minimum Balance: The minimum amount you need to invest can help you narrow the field of robo-advisors. A number of newer robo-advisors have no minimum to start, while the ones offered by the traditional large brokerage houses will typically require an initial deposit of several thousand dollars.
  • Fees: Even small fees can add up to thousands of dollars of lost returns over time. The top-rated robo-advisors in our ranking typically charge a flat yearly management fee of 0.00% to 0.50% of your deposited balance. In addition to the management fee, robo-advisors also charge investors an expense ratio to cover fees that ETF companies charge for the funds that make up your portfolio. Average expense ratios typically range from 0.08% to 0.15%.
  • Ease of use: When you create your account, ask yourself: Do I understand what the robo-advisor is telling me? Can I easily figure out how to deposit and withdraw money? Do their planning tools help me understand how much I need to invest and when? If the answer is no to any of these, you might be better off going with another option.

Online brokers help you purchase and trade investments on your own, without the need for an advisor or investment manager. Online brokers put you in the driver’s seat. Instead of relying on a particular firm’s recommendations, you can select the stocks, mutual funds and bonds that work best for you. Online trading is also convenient; you can manage your assets from anywhere, without having to wait on anyone else. Even better, online brokerage accounts tend to be more cost-effective than traditional brokerage accounts because they often have fewer fees.

Keep in mind that the earlier you get started with investing in markets, the more your money can grow. Even if you have only a small amount to invest, investing with an online broker can help you lay a strong foundation to build wealth. Start with what you can afford and contribute regularly to begin boosting your returns. Before you start investing, be sure that you’ve paid down high-interest debt and saved enough money for an emergency fund. This will ensure that you can avoid potential losses from having to withdraw your investments early in case of big, sudden expenses.

While there’s always risk with investing, online brokerages are typically quite safe. Most brokerage sites will have a section on their website that details their security measures. Your accounts are also often protected by the Securities Investor Protection Corporation (SIPC), which helps safeguard you against the loss of your investments if the brokerage closes.

When shopping for an online broker, there are a few factors to keep in mind before making a decision:

  • Fees: While you can’t control the returns on your investments, you can control what you pay in fees. Look for an online brokerage that offers low trading fees; some even offer free trades on select investments or if you meet certain account usage criteria.
  • Investment advisory services: While online brokerage companies give you flexibility, it can be helpful to check in with a professional once in a while. Some give you the option to connect with an investment advisor to help you stay on track.
  • Research tools: Access to research tools can help you choose the right investments. Look for an online broker that offers research tools to help you analyze and choose investments based on past performance and professional recommendations.
  • Investment mix: You want to be able to invest in a wide range of investments, including stocks, mutual funds, exchange-traded funds (ETFs) and bonds.
  • Customer service: Customer service can be key, especially if you have trouble with your account. You want an online broker with easy-to-use customer service tools so you can get the help you need quickly.

Many online brokers allow you to invest in a wide range of investments, including stocks, bonds, mutual funds and ETFs. Online brokerage accounts offer you a great deal of flexibility, so you can invest in what makes sense for you.

To begin investing and trading online, you have to open an account with an online brokerage firm. To do so, click on the company’s website and select “open an account” or “apply now.” The site will prompt you to enter your personal information, such as your name, address, employment details, Social Security number and proof of identity. Next, you’ll be asked to enter your bank details so you can make an initial investment and set up recurring deposits if desired. Verifying your account can take a few days, but then your account will be in effect and you can begin investing your money.

About our ranking

Please see the full lists below of brokers and robo-advisors that we considered for this ranking.

All brokers considered:

Ally Invest
Charles Schwab
Fidelity
Firstrade
Interactive Brokers
J.P. Morgan You Invest
Just2Trade
Lightspeed
Merrill Edge
Robinhood
E-Trade
eOption
SogoTrade
Stash
T. Rowe Price
TD Ameritrade
TradeStation
USAA Investments
Vanguard
Zacks Trade

All robo-advisors considered:

Acorns
Ally Invest Managed Portfolios
Betterment
Charles Schwab Intelligent Portfolios
E-Trade Core Portfolios
Ellevest
Fidelity Go
Folio Investing
FutureAdvisor
Merrill Guided Investing
Motif
Personal Capital
SigFig
SoFi Automated Investing
TD Ameritrade
Vanguard Personal Advisor Services
Wealthfront
Wealthsimple
WiseBanyan

Advertiser Disclosure: The products that appear on this site may be from companies from which MagnifyMoney receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). MagnifyMoney does not include all financial institutions or all products offered available in the marketplace.

Joshua Rowe-Heupler
Joshua Rowe-Heupler |

Joshua Rowe-Heupler is a writer at MagnifyMoney. You can email Joshua here

Kat Tretina
Kat Tretina |

Kat Tretina is a writer at MagnifyMoney. You can email Kat here

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Ally Invest Managed Portfolios Review 2019

Editorial Note: The editorial content on this page is not provided or commissioned by any financial institution. Any opinions, analyses, reviews, statements or recommendations expressed in this article are those of the author’s alone, and may not have been reviewed, approved or otherwise endorsed by any of these entities prior to publication.

Ally Invest Managed Portfolios is a robo-advisor option from a trusted online-only financial institution.

It can make managing your money simple: Just answer a few basic questions about your goals and risk tolerance and your funds are invested for you. However, while fees are competitive, they aren’t the lowest among other robo-advisors’ offerings.

If you don’t mind the lack of bonus for opening the account, and you want to take a hands-off approach to building wealth, Ally Invest may be a good option.

Ally Invest Managed Portfolios
Visit AllySecuredon Ally Invest Managed Portfolios’s secure site
The Bottom Line: Ally Invest Managed Portfolios is a decent robo-advisor that’s competitive with other managed portfolios online. But its lack of tax-loss harvesting, and fees that slightly exceed competitors may prompt you to look elsewhere if you’re not already an Ally customer.

  • The minimum deposit to invest in Ally Invest Managed Portfolios is $100
  • The management fee is 0.30%, no matter how high your account balance
  • Customer service is available 24/7, but there are no local branches to visit

Who should consider Ally Invest Managed Portfolios?

If you’re looking for a robo-advisor that allows you to build a diversified portfolio without a lot of advanced knowledge about investing, Ally Invest Managed Portfolios has you covered.

You’ll answer a few questions about your age; timeline for investing and risk tolerance; and whether you’re investing for retirement, wealth-building or a big purchase. Then, Ally Invest comes back with a recommended portfolio you can accept or tweak.

You can open a joint, custodial or Individual taxable account with Ally Invest Managed Portfolios, or can opt for a Traditional IRA, Roth IRA or Rollover IRA. Unfortunately, unlike with Ally Invest’s self-directed accounts, there’s no promotion or bonus for transferring funds into a managed portfolio. And, you’ll need quite a bit of money to get started — more than many competitors in the robo-advisor industry require.

Still, if you don’t mind the lack of brick-and-mortar locations and marginally higher fees, Ally Invest is a worthy competitor to consider when looking for help managing your money.

Ally Invest Managed Portfolios fees and features

Amount minimum to open account
  • $100
Management fees
  • 0.30%
Account fees (annual, transfer, inactivity)
  • $0 annual fee
  • $50 full account transfer fee
  • $50 partial account transfer fee
  • $0 inactivity fee
Current promotions

Ally Invest offers a $50 cash bonus plus free trades if you deposit or transfer at least $10,000. Bonuses go up from there and increase up to a cash bonus of as much as $3,500 if you deposit or transfer at least $2 million in assets. 

Account types
  • Individual taxable
  • Traditional IRA
  • Roth IRA
  • 529 Plan
  • Joint taxable
  • Rollover IRA
  • Rollover Roth IRA
  • Coverdell Education Savings Account (ESA)
  • Custodial Uniform Gifts to Minors Act (UGMA)/Uniform Transfers to Minors Act (UTMA)
  • SEP IRA
  • SIMPLE IRA (Savings Incentive Match Plan for Employees)
  • Trust
Portfolio
  • Ally managed portfolios cover 3 asset classes and 9 major market segments
Automatic rebalancing
Tax loss harvesting
Offers fractional shares
Ease of use
Mobile appiOS, Android, Windows Phone
Customer supportPhone, 24/7 live support, Chat, Email

Strengths of Ally Invest Managed Portfolios

Ally Invest Managed Portfolios has some significant advantages worth considering:

  • Investing in a diversified portfolio is easy. You’ll answer basic questions about your investment goals and Ally Invest will suggest a portfolio with an appropriate mix of U.S. and foreign bonds, international and U.S. stocks, and cash. You can also tweak the suggestions Ally Invest Managed Portfolios makes, so you take on more or less risk based on your comfort level.
  • Ally requires a low minimum deposit of just $100 to open a managed portfolio account. While some of Ally’s competitors (such as Betterment) don’t have a minimum deposit requirement at all, $100 still falls on the very low side of the scale and makes this account extremely accessible to new investors.
  • Ally Invest Managed Portfolios offers automatic portfolio rebalancing. This helps to ensure you remain invested in the right mix of assets if certain investments under- or over-perform.
  • Customer service. Ally Invest offers phone, Email, and chat support. Customer service agents are available 24/7 with little or no wait. Agents will do their best to provide answers, although it may take a little time if your questions are technical since you may need to be transferred to an investment advisor.

Drawbacks of Ally Invest Managed Portfolios

You’ll also want to consider the potential downsides of choosing Ally Invest Managed Portfolios.

  • Ally Invest Managed Portfolios charges fees that are slightly higher than several competitors. You’ll pay .30% for Ally’s robo-advisor service, compared with .25% for Betterment’s digital account or for Wealthfront.
  • Ally Invest Managed Portfolios currently does not offer tax loss harvesting, which involves selling investments at a loss to offset taxable gains (although they do offer tax advantaged portfolios which add municipal bonds to Ally’s core portfolios). Competitors such as Betterment do offer this feature. However, Ally representatives indicate tax loss harvesting is expected to be rolled out in 2019 and investors with managed portfolios will be able to transition their accounts into a portfolio with tax loss harvesting.
  • No physical branches. If you’d prefer to go into a branch for local customer support, you’ll need to look elsewhere, such as E-Trade, which has more than 30 branches across the country.
  • Mobile apps aren’t very advanced. While Ally Invest allows you to use mobile apps on iPhone and Android phones to access basic account information, the offered apps aren’t as feature-rich as competitors such as Betterment.

Is Ally Invest Managed Portfolios safe?

Whenever you invest your money, there’s a risk you may lose some or all of it. This is no different with Ally Invest Managed Portfolios. The assets your robo-advisor invests you in could decline in value and your portfolio could lose money.

But Ally Invest is as safe as any trusted online brokerage, and there’s little risk of losing assets if the investment firm goes bankrupt. Ally Invest is in compliance with regulatory requirements according to FINRA’s Broker Check tool. Ally Invest is also a member of the FDIC and SIPC, both of which ensure cash in bank and brokerage accounts respectively.

Final thoughts

Ally Invest Managed Portfolios is a viable choice for investors looking for an easy, hands-off way to invest — especially with its low $100 minimum deposit requirement. Ally also promises to offer a broad range of socially-responsible portfolios, which should interest investors who want to consider more than just financial returns. But the lack of a promotional offer, higher management fees, and the fact tax loss harvesting isn’t currently offered makes Ally a less-than-ideal option for investors looking for the most affordable way to build a diversified portfolio. If you want a lower-cost option that does offer tax-loss harvesting, consider robo-advisors such as Betterment or Wealthfront.

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Christy Rakoczy
Christy Rakoczy |

Christy Rakoczy is a writer at MagnifyMoney. You can email Christy here

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