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Updated on Tuesday, May 26, 2020
Wells Fargo Wealth Management is the financial advisory business of Wells Fargo & Company, one of the largest financial institutions in the United States. Wells Fargo Wealth Management is based in St. Louis but has nearly 13,500 advisors across thousands of bank branches as well as a network of affiliated financial advisors and practices. The division currently has $1.4 trillion in assets under management (AUM), and serves many types of clients, including high net worth individuals.
All information included in this profile is accurate as of May 26, 2020. For more information, please consult Wells Fargo Wealth Management’s website.
|Assets under management: $1.4 trillion|
|Minimum investment: $5,000|
|Fee structure: Percentage of AUM; hourly charges; fixed fees; commissions|
|Headquarters location:||One North Jefferson Avenue|
St. Louis, MO 63103
- Overview of Wells Fargo Wealth Management
- What types of clients does Wells Fargo Wealth Management serve?
- Services offered by Wells Fargo Wealth Management
- How Wells Fargo Wealth Management invests your money
- Fees Wells Fargo Wealth Management charges for its services
- Wells Fargo Wealth Management’s highlights
- Wells Fargo Wealth Management’s downsides
- Wells Fargo Wealth Management disciplinary disclosures
- Wells Fargo Wealth Management onboarding process
- Is Wells Fargo Wealth Management right for you?
Overview of Wells Fargo Wealth Management
Wells Fargo Advisors is the investment advisory arm of Wells Fargo & Company. It includes Wells Fargo Clearing Services, composed of advisors in Wells Fargo banks and brokerages, and the Wells Fargo Financial Advisors Network, composed of independently owned firms affiliated with Wells Fargo. Wells Fargo Advisors has more than 13,500 advisors, including those working for both Wells Fargo Advisors Financial Network and Wells Fargo Clearing Services.
Both Wells Fargo Clearing Services and Wells Fargo Financial Advisors Network are wholly owned subsidiaries of Wachovia Securities Financial Holdings, which is a wholly owned subsidiary of Wells Fargo Company. Wells Fargo Company has been an American institution since 1852, when founders Henry Wells and William Fargo founded the company during the San Francisco gold rush.
What types of clients does Wells Fargo Wealth Management serve?
Wells Fargo Advisors has nearly 30 different types of investment programs aimed at serving different types of investors. The minimum account balances vary greatly depending on the portfolio selected, ranging from $5,000 for a robo-advisory account to $5 million for certain customized portfolios.
Wells Fargo Clearing Services has more than 1.4 million clients, including more than 813,000 individuals and nearly 583,000 high net worth individuals. Wells Fargo Advisors Financial Advisors Network has nearly 175,000 clients, including about 96,000 individuals and 73,000 high net worth individuals. The Securities and Exchange Commission (SEC) defines a high net worth individual as someone with at least $750,000 under management or a net worth of more than $1.5 million.
Wells Fargo Advisors also serves thousands of pension and profit-sharing plans and corporations, as well as hundreds of charitable organizations and state and municipal governments. It also works with a small number of banking institutions and insurance companies.
Services offered by Wells Fargo Wealth Management
The firm offers a full suite of financial planning and wealth management services to clients throughout the country. Financial advisors work with clients to create an Envision® Process investment management plan that recommends an asset allocation strategy, but does not take into account tax or estate planning. More holistic financial planning is available to clients with a net worth of at least $1 million from Wells Fargo Clearing Services and $5 million from Wells Fargo Advisors Network.
The firm provides investment management services to clients on both a discretionary and non-discretionary basis.
Here is a full list of services offered by Wells Fargo Advisors:
- Portfolio management (separately managed/wrap fee accounts; discretionary/non-discretionary)
- Financial planning
- Retirement planning
- Charitable giving planning
- Education planning
- Long-term care planning
- IRA and 401(k) rollovers
- Divorce planning
- Brokerage services
- Retirement plan consulting
- Selection of other advisors
How Wells Fargo Wealth Management invests your money
Wells Fargo Financial Advisors uses its Envision® Process program to recommend a mix of investments that’s tailored to each client’s current financial picture, future goals, risk profile and time horizon. Clients can select either a non-discretionary program, in which the advisor makes recommendations and the client conducts the transaction, or a discretionary program, in which the advisor buys and sells investments on behalf of the client.
Your financial advisor will work with you to determine which type of advisory program best fits your needs and help you choose from the following:
- Mutual fund advisory programs: Wells Fargo Financial Advisors’ mutual fund advisory programs typically use research from Wells Fargo Investment Institute to create recommendations for clients.
- The CustomChoice Program: This program is a non-discretionary investment advisory program in which the advisor recommends a mix of mutual funds. Clients can either accept the recommendations or choose a different mix of funds.
- The FundSource Program: This is a discretionary program of mutual funds based on a target asset allocation. Advisors may adjust the allocation over time to maintain that target allocation.
- Financial advisor and client-directed advisory programs: These programs also include investments in funds, but also allow for other types of securities, such as individual stocks, alternative assets and corporate bonds.
- The Asset Advisor Program:This is a non-discretionary program, client-directed program in which advisors make recommendations for a range of investments, including individual stocks, funds and alternative investments like hedge funds and annuities.
- Client-directed advisory programs: These programs include Private Investment Management, Fundamental Choice and Quantitative Choice. In these programs, portfolio managers provide investment advisory and brokerage services to clients on a discretionary basis. The programs use research from a variety of Wells Fargo-affiliated firms using various approaches, including fundamental and qualitative research.
- Separately managed accounts programs: Each avidors in this program uses their own methods of analysis to construct a custom portfolio for you.
- Personalized Unified Managed Account (UMA) Program: Clients can choose from either a single- or multi-strategy approach to creating a portfolio of managers, funds and individual securities.
- Private advisor network program: Advisors connect clients to individual managers to oversee their account on a day-to-day basis.
- Customized portfolios: The portfolio is managed on a discretionary basis based on a strategy via the Wells Fargo Investing Institute or Wells Fargo Bank.
Fees Wells Fargo Wealth Management charges for its services
For investment advisory services, Wells Fargo charges clients based on a percentage of assets under management. The rate varies based on the product and services used, but it is 2% for most programs, though it’s also negotiable and can be higher for certain strategies. Most of the offered investment programs are wrap fee programs, which means that clients won’t pay additional fees for each transaction.
Clients who want holistic financial planning, beyond the Envision® Process service, will pay an additional fee for that service. The amount of the fee depends on the scope of the plan, but it is capped at a fixed fee of $10,000.
Some Wells Fargo Advisors are also registered insurance agents or broker-dealers. That means that they may earn commissions for products that they recommend and sell to you.
Wells Fargo Wealth Management’s highlights
- Broad accessibility: With thousands of branches throughout the country and hundreds of affiliated advisors (including more than 600 practices connected with the Wells Fargo Financial Advisors Network), most consumers can access a Wells Fargo Financial Advisor in person.
- Wide variety of programs: Wells Fargo Wealth Management has a variety of programs available for investors at all wealth levels, so there are plenty of options for you to get services suitable for your financial situation.
- Other banking services available: If you’re looking for a one-stop shop for all of your financial needs, a financial behemoth like Wells Fargo may fit the bill. In addition to investment help, Wells Fargo banking clients can also get assistance with loans or cash management.
Wells Fargo Wealth Management’s downsides
- High fees: With fees starting at 2% for its investment management programs, Wells Fargo Wealth Management fees are higher than the industry average of 1.17%, according to a 2019 study by RIA in a Box. However, it is worth noting that the firm says its rates are negotiable.
- Potential conflicts of interest: Since some Wells Fargo advisors earn commissions for the sale of securities or insurance products, they may have an incentive to make such recommendations. This creates a potential conflict of interest as advisors may be financially incentivized to make certain recommendations over others.
- No holistic financial planning offered: While the Envision® Process platform does allow clients to forecast their wealth and track their progress toward goals like retirement, it does not take into account factors like taxes or insurance.
- Misconduct allegations: There have been allegations of misconduct within the wealth management division at Wells Fargo. See more on the firm’s disciplinary disclosures below. Wells Fargo & Company has also been the subject of numerous scandals since news broke in 2016 that the bank had been opening accounts on behalf of customers who had not asked for them. The company has gone through three CEOs and lost more than 1,500 advisors since the fake-account scandal became public.
Wells Fargo Wealth Management disciplinary disclosures
The SEC requires registered investment advisors to disclose whether the firm, an employee or an affiliate has faced disciplinary actions relevant to their advisory business. Wells Fargo Wealth Management has faced multiple such instances within the last decade, many of which the firm settled by paying fines without admitting or denying the charges.
- Wells Fargo Wealth Management was among dozens of firms that voluntarily agreed to repay clients whom they had put into higher-priced mutual fund share classes without adequately disclosing that there were lower-cost alternatives available. In 2018, as part of the agreement, Wells Fargo repaid $17.3 million and promised not to commit further violations.
- The firm allegedly failed to adequately store electronic records of customer accounts and communications. In 2016, Wells Fargo agreed to a censure and fine, and paid $1.5 million in connection with the allegations.
- Wells Fargo Wealth Management allegedly failed to properly implement and supervise systems for entering customer reports. In 2016, the firm agreed to a censure and fine, and paid $1 million in connection with the allegations.
- The firm allegedly failed to properly verify the identity of clients with new accounts when entering them into their system. In 2014, the firm agreed to a censure and paid a $1.5 million fine in connection with the allegations.
- Wells Fargo Wealth Management allegedly failed to maintain proper procedures in connection with the sale of exchange-traded funds (ETFs). In 2012, the firm agreed to a censure and paid $2.1 million in connection with the allegations.
Wells Fargo Wealth Management onboarding process
To start working with Wells Fargo Wealth Management, you can either call the firm at (866) 224-5708 or find the office nearest to you using the Find an Advisor tool on the company’s website.
You’ll then work with the advisor to go through the firm’s Envision® Process of planning, which will help your advisor tailor a portfolio to your financial situation. You have access to your Envision® Process plan 24/7 and can contact your advisor at any time if you fall out of your “Target Zone.”
Wells Fargo recommends that clients and advisors connect at least annually. Advisors will communicate with clients via email, phone or in person — whichever works best for you.
Is Wells Fargo Wealth Management right for you?
Wells Fargo Wealth Management may appeal to many potential investors, given the firm’s broad geographic footprint and portfolio offerings for investors at all levels. That makes it a potentially good choice for investors looking for a local financial advisor without a very high minimum investment.
However, many of the firm’s advisors earn commission on the sale of certain financial products, so it’s important to ask your advisor whether they’re benefiting from any recommendations. You also should take note of the firm’s higher than average fees, limited financial planning services and disciplinary history. Before choosing an advisor, be sure to research a few firms and interview potential advisors to make sure you’re selecting the one that’s the best fit for you.
The “Find a Financial Advisor” links contained in this article will direct you to webpages devoted to MagnifyMoney Advisor (“MMA”). After completing a brief questionnaire, you will be matched with certain financial advisers who participate in MMA’s referral program, which may or may not include the investment advisers discussed.