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Best Financial Advisors in North Carolina in 2022

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Ready to find a financial advisor in North Carolina? MagnifyMoney is here to help. The Tar Heel State offers more than just a handful of qualified financial professionals to help you navigate your financial goals. Yet too many options can leave you more confused than before you began your search.

That’s why we’ve gone through “the rest” — including important firm data and required legal disclosures — to help you find North Carolina’s best.

To determine the best advisors in North Carolina, we only considered firms that manage individual accounts and offer financial planning services. We then ranked these firms according to assets under management (AUM), which is a general metric for the firm’s size. All data used in our methodology comes from the most recent Form ADV that firms have filed with the U.S. Securities and Exchange Commission (SEC).

Take a look at our list below for the top firms in North Carolina and their key highlights. Inside, you just might find the ideal financial advisor to be your partner.

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10 best financial advisors in North Carolina

Firm CityMinimum assets requiredFee structure
CaptrustRaleigh$50,000Percentage of AUM
Hourly charges
Fixed fees
Performance-based fees
Alight Financial AdvisorsCharlotteNo set minimumPercentage of AUM
Fixed fees
Other (set-up and related fees)
Independent Advisor Alliance, LLCCharlotteVaries by account typePercentage of AUM
Hourly charges
Fixed fees
Parsec FinancialAshevilleNo set account minimumPercentage of AUM
Fixed fees
Veratis Advisors, Inc.Cary$1 millionPercentage of AUM
Hourly charges
Fixed fees
Salem Investment Counselors IncWinston-SalemNo set minimumPercentage of AUM
Fixed fees
Bragg Financial Advisors, Inc.CharlotteVaries by account typePercentage of AUM
Hourly charges
Fixed fees
Smith, Salley & Associates, LLCGreensboro$500,000Percentage of AUM
Biltmore Family Office, LLCCharlotteInvestable assets of at least $10 million or a net worth above $25 millionPercentage of AUM
Fixed fees
Colony Family Offices, LLCCharlotte$10 millionPercentage of AUM
Fixed fees

1. Captrust

  • Minimum assets required: $50,000
  • AUM: $655,054,291,754
  • Individual investor to advisor ratio: 33:1
  • Fee structure:
    • Percentage of AUM
    • Hourly charges
    • Fixed fees
    • Performance-based fees
  • Phone number: 919-870-6822
  • Headquarters address: 
    4208 Six Forks Road, Suite 1700
    Raleigh, NC 27609

About Captrust

Captrust provides investment advisory management and financial and estate planning services to individuals — this includes high net worth individuals, who the SEC defines as those with at least $750,000 under management or a net worth of at least $1.5 million. In particular, the firm caters to business owners and professional athletes. In addition to serving individuals, the bulk of the firm’s assets under management comes from retirement plans and other institutional investors, such as charitable organizations, foundations, endowments, government entities, insurance companies and other corporations and businesses.

Legally known as CapFinancial Partners LLC, the firm was started in 1997 by Fielding Miller and David Perkins, and in 2003 registered with the SEC as an investment advisor. Captrust is primarily owned by its co-founder Miller and other employees, although private equity firm GTCR recently made an investment to help the firm grow. Today, Captrust has its headquarters in Raleigh, N.C., and nearly 70 additional offices scattered around the country, with plans to grow further.

Captrust investing strategy

Clients of Captrust have the choice of having an individual financial advisor or the firm’s investment committee serve as their portfolio manager. Typical investment recommendations made by the firm include a mix of U.S. and global stocks and bonds, mutual funds, commodities, real estate and strategic opportunities.

Clients with separately managed accounts can also choose among third-party portfolio managers who use long-only equity, fixed income strategies and, in some instances, more sophisticated strategies like shorting, options and derivatives, among others.

Captrust disciplinary disclosures

Captrust’s management team and members of its investment committee have a clean disciplinary record. The firm does note that financial advisors who serve as portfolio managers have their own separate disclosures, and as such advises clients to look specifically at their forms.

The SEC requires all registered investment advisors to disclose any legal or disciplinary events against the company or its employees that would be material to a client’s evaluation of the firm or the integrity of the management team. Learn more by viewing the firm’s public disclosures on its Investment Advisor Public Disclosure (IAPD) page.

2. Alight Financial Advisors, LLC

  • Minimum assets required: No set minimum
  • AUM: $32,116,659,131
  • Individual investor to advisor ratio: 4643:1
  • Fee structure:
    • Percentage of AUM
    • Fixed fees
    • Other (set-up and related fees)
  • Phone number: 866-560-7256
  • Headquarters address:
    4828 Parkway Plaza Blvd., Suite 100
    Charlotte, NC 28217

About Alight Financial Advisors, LLC

Alight Financial Advisors, LLC provides advisory services to individual investors with employer-sponsored retirement plans. Specifically, the firm’s team of roughly 60 employees provides portfolio management and financial planning services, as well as educational seminars and workshops.

Founded in 2011, Alight Financial Advisors, LLC is a subsidiary of Alight Solutions LLC, a benefits administration and HR provider. Alight, in turn, is owned by Blackstone, which trades publicly on the New York Stock Exchange. Alight Financial Advisors, LLC has a single office in Charlotte, N.C.

Alight Financial Advisors, LLC investing strategy

Retirement plan participants typically have two choices: They can receive investment recommendations online and follow them if they wish (employers typically cover this cost), or give the firm discretionary control to manage their account without them approving each trade. In the latter instance, clients can add on the option to receive steady income payments throughout retirement.

Investment recommendations made by Alight Financial Advisors, LLC depend on the choices available in the retirement plan, but generally include mutual funds, commingled funds, separate accounts and public equities. The firm uses software from Financial Engines Advisors to create its target allocations.

Alight Financial Advisors, LLC disciplinary disclosures

Alight Financial Advisors, LLC discloses no disciplinary actions over the last 10 years that a client would find material when evaluating the firm or the integrity of the management team. This includes any civil, criminal or regulatory actions involving either the firm or its employees or advisory affiliates.

To learn more, read the firm’s public disclosures on its IAPD page.

3. Independent Advisor Alliance, LLC

  • Minimum assets required: Varies by account type
  • AUM: $9,830,340,002
  • Individual investor to advisor ratio: 120:1
  • Fee structure:
    • Percentage of AUM
    • Hourly charges
    • Fixed fees
  • Phone number: 888-430-1555
  • Headquarters address:
    11215 N. Community House Road, Suite 775
    Charlotte, NC 28277

About Independent Advisor Alliance, LLC

Independent Advisor Alliance, LLC offers asset management, retirement planning and financial planning services to individuals both with and without high net worths as well as small businesses, pension and profit-sharing plans, charitable organizations and investment clubs.

Headquartered in Charlotte, N.C., the firm is made up of a network of independent advisors spread across 132 additional offices throughout the country. The advisors typically operate under their own branding and ownership, yet affiliate with Independent Advisor Alliance for their licensing and certain support services, such as technology and compliance.

The firm first registered with the SEC as an investment advisor in 2013. Independent Advisor Alliance is owned by its founder Robert Russo, who currently serves as CEO.

Independent Advisor Alliance, LLC investing strategy

Independent Advisor Alliance’s menu features a wide breadth of options depending on a client’s needs and objectives. Additionally, each advisor at the firm can choose their own investment strategies and methods of analysis, allowing for further variation and also necessitating that clients ask their individual advisor representative for further information on the investment process.

One option that advisors offer is discretionary accounts, where clients hand over control of daily trading decisions. Typical asset classes used in those accounts include individual stocks and bonds, no-load and load-waived mutual funds, ETFs and alternative investments, such as hedge funds and real estate investment trusts.

Clients also have access to model portfolios and third-party portfolio managers through Independent Advisor Alliance’s relationship with LPL Financial, a registered broker-dealer, as well as other third-party firms. In addition, clients can opt for an online robo-advisory program, which invests in mutual funds and ETFs.

Independent Advisor Alliance, LLC disciplinary disclosures

Independent Advisor Alliance has a clean disciplinary record, disclosing no material legal or disciplinary events within the last 10 years on paperwork it files with the SEC. This includes any civil, criminal or regulatory events involving the firm or its employees or affiliates.

To learn more, view the firm’s disclosures filed with the SEC on its IAPD page.

4. Parsec Financial

  • Minimum assets required: No set account minimum
  • AUM: $4,226,304,258
  • Individual investor to advisor ratio: 61:1
  • Fee structure:
    • Percentage of AUM
    • Fixed fees
  • Phone number: 828-255-0271
  • Headquarters address:
    6 Wall Street
    Asheville, NC 28801

About Parsec Financial

Parsec Financial is based in Asheville, N.C., with additional Tar Heel State offices in Charlotte, Tryon, Winston-Salem and Southern Pines. Clients of the firm include individuals who both are and are not considered high net worth, in addition to some institutional investors including charitable organizations; corporate pension, profit-sharing and 401(k) plans; endowments; and corporations and other businesses.

For individual investors, the firm provides portfolio management and financial planning, which includes help with budgeting, insurance, taxes and estate planning. In addition, the firm prepares taxes for clients, and also offers consulting for employee retirement plans and services for trusts.

Parsec Financial was founded in 1980 by its principal owner, William Barton Boyer. All employees can choose to become shareholders.

Parsec Financial investing strategy

Each client of Parsec Financial is assigned a model portfolio designed by the team to achieve a specific goal. Portfolios may include stocks, bonds, ETFs and no-load and load-waived mutual funds. Occasionally, Parsec recommends third-party advisors, typically for fixed income and alternative investments.

Overall, the firm is focused on creating a diversified portfolio that achieves tax efficiency and is suitable for the client. When selecting stocks, the team at Parsec Financial looks for high-quality companies usually with market capitalizations of $3 billion or more, as well as shareholder-friendly activities, such as dividend payments and share buybacks.

Parsec Financial disciplinary disclosures

Parsec Financial discloses no material legal or disciplinary actions over the last 10 years, giving it a clean record. For reference, the SEC requires that all registered investment advisors report such events involving either the company or its affiliates or employees in their Form ADV paperwork filed with the SEC.

You can view this paperwork and learn more about the firm by visiting its IAPD page.

5. Veratis Advisors, Inc.

  • Minimum assets required: $1 million
  • AUM: $3,981,673,216
  • Individual investor to advisor ratio: 14:1
  • Fee structure:
    • Percentage of AUM
    • Hourly charges
    • Fixed fees
  • Phone number: 919-460-8875
  • Headquarters address:
    1400 Crescent Green, Suite 110
    Cary, NC 27518-8118

About Veratis Advisors, Inc.

Founded in 2001, Veratis Advisors, Inc. is an independent, fee-only firm that works with individual investors as well as corporate retirement plan clients. For the latter, it provides advisory services. For individual investors, it offers portfolio management, financial planning and retirement plan rollover recommendations. Likely due to its $1 million for investment management services for individuals, all of the individuals it serves are high net worth per the SEC’s definition.

The firm, which is owned by its employees, has its sole office in Cary, N.C.

Veratis Advisors, Inc. investing strategy

Veratis Advisors primarily recommends publicly traded mutual funds, ETFs, stable value collective trust funds and insurance company fixed accounts for its clients portfolios. Depending on a client’s tolerance for risk and needs, however, it may also use other types of investments.

The firm uses both qualitative and quantitative analysis to analyze potential investment opportunities, which means it uses mathematical and statistical analysis and also examines a company’s management, products and other factors.

Veratis Advisors, Inc. disciplinary disclosures

Veratis Advisors, Inc. has a clean disciplinary record. That means that neither the firm nor its employees or advisory affiliates have faced any civil, criminal or regulatory events within the last decade.

For further information on the firm, visit its IAPD page.

6. Salem Investment Counselors Inc

  • Minimum assets required: No set minimum
  • AUM: $3,500,685,568
  • Individual investor to advisor ratio: 61:1
  • Fee structure:
    • Percentage of AUM
    • Fixed fees
  • Phone number: 336-768-7230
  • Headquarters address:
    480 Shepherd Street
    Winston-Salem, NC 27103

About Salem Investment Counselors Inc

Salem Investment Counselors Inc first opened as a registered investment advisor in 1979 to manage the finances of a wealthy North Carolina family. In 1982, the firm began welcoming the general public as clients. Today, the firm, which is owned by its partners, serves individual investors, including high net worth individuals, as well as a few charitable organizations.

Clients of Salem Investment Counselors can expect to find financial planning and asset management services, typically on a discretionary basis (meaning the client allows advisors to make trading decisions on their behalf). The firm’s main office is in Winston-Salem, N.C., and it has an additional satellite office in Durham, N.C.

Salem Investment Counselors Inc investing strategy

According to the team at Salem Investment Counselors, “equities should be the foundation of most investment portfolios.” In particular, advisors look for established companies with high prospects for growth, small and medium-sized companies that are out of favor or not closely followed and companies with a high likelihood of being acquired.

In addition to equities, portfolios may also include bonds, ETFs, mutual funds, real estate investment trusts, master limited partnerships and private equity. The firm believes that in order to provide effective investing advice, it needs to consider the entirety of a client’s needs and financial circumstances.

Salem Investment Counselors Inc disciplinary disclosures

Salem Investment Counselors has a clean disciplinary record. It discloses no civil, criminal or regulatory actions or events in the last 10 years involving the firm or its employees or affiliates that would materially impact a client’s view of the firm or management team.

You can find more information on Salem Investment Counselors by visiting its IAPD page.

7. Bragg Financial Advisors, Inc.

  • Minimum assets required: Varies by account type
  • AUM: $3,070,907,908
  • Individual investor to advisor ratio: 95:1
  • Fee structure
    • Percentage of AUM
    • Hourly charges
    • Fixed fees
  • Phone number: 704-377-0261
  • Headquarters address:
    1031 S. Caldwell Street, Suite 200
    Charlotte, NC 28203

About Bragg Financial Advisors, Inc.

With roots dating back to 1964, Bragg Financial Advisors, Inc. is a family-owned business in Charlotte, N.C., that offers portfolio management, family office, financial planning and pension consulting services. The firm was founded by J. Frank Bragg Jr., currently the firm’s chairman emeritus. Today’s shareholders include Bragg’s three sons and son-in-law, who are part of the firm’s management team.

Clients of Bragg Financial Advisors include investors who both are and are not high net worth individuals, in addition to institutions such as charitable organizations, pension and profit-sharing plans, mutual funds, corporations and other businesses.

Bragg Financial Advisors, Inc. investing strategy

Bragg Financial Advisors typically manages client money through a discretionary relationship, meaning the advisor controls the daily trading decisions without first getting the client’s express approval.

The firm offers the following seven portfolio models to which clients can be assigned:

  • Aggressive Allocation with Emphasis on Capital Appreciation: 80% to 100% equity and 0% to 20% fixed income
  • Aggressive Allocation with Emphasis on Capital Appreciation: 70% to 90% equity and 10% to 30% fixed income
  • Moderately Aggressive Allocation with Primary Emphasis on Capital Appreciation and Secondary Emphasis on Income: 60% to 80% equity and 20% to 40% fixed income
  • Moderate Allocation with Emphasis on Capital Appreciation and Income: 50% to 70% equity and 30% to 50% fixed income
  • Moderately Conservative Allocation with Emphasis on Capital Appreciation, Capital Preservation and Income: 40% to 60% equity and 40% to 60% fixed income
  • Moderately Conservative Allocation with Emphasis on Capital Preservation, Income and Moderate Capital Appreciation: 30% to 50% equity and 50% to 70% fixed income
  • Conservative Allocation with Emphasis on Capital Preservation and Income. Capital Appreciation is Secondary: 20% to 40% equity and 60% to 80% fixed income

Typical assets used in client portfolios include stocks, bonds, mutual funds, real estate investment trusts, ETFs, CDs, unit investment trusts and money market instruments, as well as other equivalents to cash. Clients particularly interested in getting exposure to small cap growth stocks can take advantage of a specific portfolio consisting mostly of stocks from small companies.

Bragg Financial Advisors, Inc. disciplinary disclosures

Bragg Financial Advisors reports no disciplinary events in its Form ADV paperwork, meaning it has a clean record. The SEC requires that all registered investment advisors report any civil, criminal or regulatory events involving the firm or its employees or affiliates that would be material to a client’s evaluation of the company or its management team.

For more details, view the firm’s IAPD page.

8. Smith, Salley & Associates, LLC

  • Minimum assets required: $500,000
  • AUM: $2,717,100,209
  • Individual investor to advisor ratio: 55:1
  • Fee structure:
    • Percentage of AUM
  • Phone number: 336-379-7556
  • Headquarters address:
    324 West Wendover Ave, Suite 301
  • Greensboro, NC 27408

About Smith, Salley & Associates, LLC

The eponymous founders and principal owners of Smith, Salley & Associates LLC are Gregory Smith Jr. and Mackay Salley, who launched the firm in 2003 after co-managing the Franklin Street Trust Small Cap Fund. Smith serves as the firm’s CEO and president, while Salley is chairman and a member of the investment committee.

Today, the employee-owned firm serves individual investors — both those of high net worth and not — as well as a few banking and thrift institutions, charitable organizations and other businesses. Smith, Salley & Associates’ offerings include investment management and financial planning, addressing topics including insurance, taxes, estates, education funding, retirement, budgeting and cash flow. A minimum portfolio value of $500,000 is generally required.

Headquartered in Greensboro, N.C., the firm has an additional office in Walpole, Mass., in the Boston metro area.

Smith, Salley & Associates, LLC investing strategy

Smith, Salley & Associates typically invests clients’ money in individual stocks and bonds, based on a predetermined asset allocation. To make their recommendations, advisors use a fundamental research approach that digs into a specific company’s operations and financials. Advisors may use mutual funds or ETFs in special circumstances or when an account is too small to invest in individual securities.

Clients give their advisor discretionary control over their account, meaning clients do not need to sign off each trade. Advisors employ both long- and short-term strategies, including holding stocks for less than a year in order to capitalize on expected price changes. Advisors also use options in some cases.

Smith, Salley & Associates, LLC disciplinary disclosures

Smith, Salley & Associates discloses no material legal or disciplinary items in the last 10 years, thus giving it a clean record. This includes any civil, criminal or regulatory events involving either the firm or its employees or affiliates.

Learn more about the firm on its IAPD page.

9. Biltmore Family Office, LLC

  • Minimum assets required: Investable assets of at least $10 million or a net worth above $25 million
  • AUM: $2,557,958,721
  • Individual investor to advisor ratio: 5:1
  • Fee structure:
    • Percentage of AUM
    • Fixed fees
  • Phone number: 704-248-5230
  • Headquarters address:
    500 East Boulevard
    Charlotte, NC 28203

About Biltmore Family Office, LLC

Biltmore Family Office, LLC began in 2008 as a “collaborative family office.” In 2013, it began serving outside clients. Today, it works with individuals, namely those who are high net worth, as well as charitable organizations. Its typical clients have investable assets of at least $10 million or a net worth in excess of $25 million. Services it provides typically encompass the creation of a family balance sheet, cash flow analysis, asset/liability management, investment management, estate and tax planning review, insurance review, fiduciary administration and family governance and education.

The firm is primarily owned by its founder, Chris Cecil. Its operating partners, Rael Gorelick, Nicole Gokey and Michael Farrell, also hold ownership interests. In addition to its headquarters in Charlotte, N.C., Biltmore Family Office has a location in Orland, Fla.

Biltmore Family Office, LLC investing strategy

Biltmore Family Office describes its investment strategy as an “asset/liability matching process” wherein a client’s financial and non-financial assets are paired with the prioritization of a client’s priorities. These priorities include their current lifestyle, their commitment to increasing their net worth and their plans to meet the needs of future generations, fill philanthropic obligations and plan for future estate taxes.

Investments generally used in client portfolios include stocks, ETFs, mutual funds and individual bonds. Additionally, it may invest for clients through third-party sub-advisors and in alternative investments, such as private equity, limited partnerships and hedge funds. More specific investment strategies may also be used depending on a client’s individual circumstances.

Biltmore Family Office, LLC disciplinary disclosures

Biltmore Family Office reports no disclosures in its Form ADV, indicating that within the last decade neither the firm nor its employees or advisory affiliates have encountered any disciplinary issues.

To learn more about Biltmore Family Office and to view its Form ADV, visit its IAPD page.

10. Colony Family Offices, LLC

  • Minimum assets required: $10 million
  • AUM: $2,356,636,345
  • Individual investor to advisor ratio: 49:1
  • Fee structure:
    • Percentage of AUM
    • Fixed fees
  • Phone number: 704-285-7300
  • Headquarters address:
    4250 Congress Street, Suite 175
    Charlotte, NC 28209

About Colony Family Offices, LLC

Colony Family Offices is based in Charlotte, N.C., with additional offices in Chapel Hill, N.C and Nashville. The firm serves a limited number of ultra-wealthy individuals and families and institutions. Its services include wealth management and financial planning and consulting, addressing topics such as taxes, education, philanthropy, operations, risk management and insurance. The firm generally requires a minimum collective investment of $10 million for family accounts.

Founded in 2013, the firm is managed and principally owned by Eric Ridenour, who also serves as a wealth advisor at the firm.

Colony Family Offices, LLC investing strategy

The team at Colony Family Offices typically invests clients’ funds in separately managed accounts, mutual funds, ETFs and private funds, including hedge funds and private equity. The diversified portfolios the firm creates use both active and passive investments, and may include domestic and foreign investments. Advisors employ tactical moves to take advantage of short term investment opportunities or defend against losses.

The team enlists the help of Greycourt & Co., another registered investment advisor, for assistance with research (including asset allocation research) and manager due diligence.

Colony Family Offices, LLC disciplinary disclosures

Colony Family Offices has a clean disciplinary record. The firm discloses no legal or disciplinary events over the last 10 years that would materially impact a client’s evaluation of the firm or the integrity of the management team.

Learn more about the firm and view its paperwork filed with the SEC on its IAPD page.

Frequently asked questions

North Carolina is fairly tax-friendly for residents when it comes to income, estate and inheritance taxes. The state imposes a flat 4.99% income tax, meaning no matter how much money you earn you’ll pay that same rate. North Carolina residents do not currently pay state estate or inheritance taxes, though federal estate taxes could still apply.

While many advisors serve clients planning for, or already in, retirement, not every firm specializes in retirement planning. Thus, it’s your job to ask potential advisors about their areas of experience and expertise to make sure they can provide the services you need.

You’ll need to research and analyze a number of factors to make sure you find a financial advisor who is a good fit for your specific needs. To start, verify that potential advisors offer the specific services you want, such as retirement or cash flow planning. Keep in mind that some advisors focus mostly on managing your portfolio, and less on helping you with a financial plan.

You should also check that you plan to invest enough to meet the advisor’s minimum requirement. As for fees, are the advisors paid only by you or do they also receive commissions for selling certain products? How much will their fees eat into your bottom line? These are questions worth asking as you continue your search.

Finally, interview your financial advisor candidates to find out pertinent information, such as what types of clients they typically serve and if they have a lot of experience serving clients with your needs.

Some clients prefer a face-to-face relationship, where they can quickly get in their car for regular meetings with their financial advisor. That being said, plenty of firms also serve clients outside of their home cities and states, leaning on technology to allow for communication on a regular basis. In other words, it really depends on your personal preferences whether it is important for your advisor to have an office near you.

Methodology and criteria

For our search, we looked at firms across the state of North Carolina. All of the firms considered are bound by fiduciary duty, registered with the Securities and Exchange Commission (SEC) and offer individual account management and financial planning services. Information used for our methodology criteria is taken directly from each firm’s most recent Form ADV filing and brochure, found on the IAPD database.

To localize our results for this list, we exclusively looked at firms that met the above criteria and had their headquarters in North Carolina, as per the address provided in the Form ADV. Of those firms, we only considered those that offer financial planning services and portfolio management to individual investors. To be considered for this list, firms also could have no more than one disciplinary disclosure in the past 10 years. From there, the remaining firms that met all of the above stipulations were ranked in order of highest to lowest AUM, as this is an indication of a firm’s size and how many assets it has been entrusted to manage.

In our reviews, we have also listed several other key features that will help you determine which financial advisor may be most fitting for your investing style and financial needs. While our ranking system and methodology is designed to help you compare firms, it does not indicate which firm may be best for you. All information here is accurate as of June 22, 2022, but don’t hesitate to check out any firm’s Form ADV for yourself on the SEC’s Investment Advisor Public Disclosure site.

The “Find a Financial Advisor” links contained in this article will direct you to webpages devoted to MagnifyMoney Advisor (“MMA”). After completing a brief questionnaire, you will be matched with certain financial advisers who participate in MMA’s referral program, which may or may not include the investment advisers discussed.